Senior Associate, Digital Activation

Responsibilities

• Forecast in-platform and create media plans based on campaign objectives, benchmarks and historical performance in a timely manner.
• Build, launch, and manage paid social campaigns across platforms like Meta, TikTok, Snapchat, Reddit, LinkedIn & Pinterest. Meta, TikTok & Snapchat preferred.
• Monitor campaign pacing and performance; identify optimization opportunities and flag delivery issues.
• Set up tracking (pixels, UTM parameters, etc.) and QA assets and campaign builds to ensure flawless execution.
• Maintain platform fluency — stay up to date on features, betas, and best practices through self-guided learning and partner education sessions.
• Maintain accurate budgets and spend forecasts; actualize spend and reconcile invoices in internal systems (e.g., Prisma, Salesforce).
• Work with APEX leads to ensure billing processes run smoothly for assigned campaigns.
• Log and track all campaign details in Salesforce and internal systems.
• Partner closely with Social Supervisors and Managers to support strategic planning and reporting.
• Assist in pulling data, crafting insights, and building performance recaps.

Requirements

• 1–2 years of experience in paid social campaign execution, either at an agency, in-house, or on the platform side. Looking for hands-on-keyboard experience across the following platforms: TikTok, SNAP, Meta, Reddit, LinkedIn & Pinterest.
• Foundational knowledge of social media platforms and their ad buying tools (Meta Ads Manager, TikTok Ads Manager, Snapchat, etc.).
• Proficient in Excel and comfortable with data analysis, reporting, and budget management.
• Familiarity with internal systems such as Prisma, OX, Salesforce, or similar tools is a plus.
• Highly organized, detail-oriented, and responsive to timelines.
• Naturally curious, collaborative, and motivated to grow in the digital media space.

Preferred

• You love social — and have a deep interest in how platforms evolve, how people engage with content, and what drives performance.
• You’re solutions-oriented and bring a proactive, can-do energy to your team.
• You’re excited by experimentation and welcome opportunities to test new formats and features.
• You’re a strong communicator who values transparency, inclusivity, and continuous learning.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off