Senior Associate, Digital Activation

Fairfield, CT (Hybrid)

$40K/yr – $75K/yrMid LevelFull time

Posted 10 days ago

Job Summary

Own and optimize programmatic media activations and performance strategies across the full funnel, leveraging DV360 and other DSPs to lead smaller projects, tackle non-routine problems, and translate insights into improved outcomes.

  • Own media activation optimization using data signals
  • Collaborate on process improvements and escalation when needed

Job Description

Responsibilities

  • Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives.
  • Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise.
  • Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.
  • Leverages performance data, audience signals, and real‑time insights to optimise media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.
  • Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.

Requirements

  • strong Programmatic experience, especially with full-funnel display campaigns tied to conversion KPIs. DV360 experience is a must; Amazon and TTD DSP experience would be a plus.
  • hands-on with trafficking, billing, media validation, campaign setup, and reporting.
  • Organized, communicates well, responds to emails promptly, and knows when to flag or escalate issues.

Preferred

  • Amazon and TTD DSP experience would be a plus.
Hearts & Science logo

Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval

Salaries

Posted range

$40K/yr – $75K/yr

Taken straight from the job posting.

Brand Activation median pay in the United States

$88K/yr

Most pay falls between $69K and $121K. Based on 626 salaries.

See all Hearts & Science salaries

Traffic Signals

Monthly Visitors
20.4K
Traffic Source Mix
Search
40.3%
Direct
44.5%
Referral
8.2%
Social
5.3%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K
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Senior Associate, Digital Activation

Hearts & Science · Fairfield, CT · Hybrid