Associate Director, Activation

Responsibilities

• Lead and develop a team: Manage, coach, and mentor a team of approximately 3-8 direct reports, providing guidance on campaign strategy, execution, optimization, and professional development while fostering a culture of accountability, collaboration, and continuous learning.
• Bring deep hands-on media expertise: Apply a strong working knowledge of performance media platforms and analytics tools across paid search, paid social, programmatic display and video, connected TV, and other digital channels. Stay close to campaign execution and optimization, providing hands-on guidance and expertise when needed.
• Drive campaign performance: Oversee the development, launch, and ongoing optimization of digital media campaigns, ensuring strategies and execution align with client objectives, KPIs, and business outcomes.
• Guide strategic campaign development: Lead your team in developing thoughtful, data-driven media strategies and campaign structures that maximize performance, support full-funnel objectives, and respond to evolving client needs.
• Serve as a subject matter expert: Act as a trusted resource for clients, media partners, and internal stakeholders, providing platform expertise, performance recommendations, and innovative solutions to complex media challenges.
• Translate data into insights: Partner with cross-functional teams to analyze campaign results, identify trends and opportunities, and communicate actionable recommendations that inform media strategy and improve business outcomes.
• Build strong client and partner relationships: Collaborate with clients, platform partners, and internal teams to understand business priorities, align on campaign goals, and identify opportunities to improve media effectiveness.
• Drive innovation and operational excellence: Identify emerging platform capabilities, industry trends, and opportunities to improve campaign performance, automate workflows, and scale best practices across teams.

Requirements

• 5–8+ years of hands-on digital media experience, with deep expertise in performance marketing and the execution and optimization of campaigns across multiple paid media channels, including paid search, paid social, and programmatic.
• Demonstrated experience managing and developing at least 3 direct reports, including providing coaching, performance feedback, and ongoing professional development.
• Strong working knowledge of major digital media platforms, campaign management tools, and analytics solutions, with the ability to troubleshoot performance challenges and guide optimization decisions.
• Proven ability to translate campaign data and performance trends into actionable insights, strategic recommendations, and measurable business results.
• Experience developing cross-channel media strategies and balancing campaign-level execution with broader client and business objectives.
• Strong communication and presentation skills, with the ability to clearly articulate recommendations and build credibility with clients, media partners, and internal stakeholders.
• A creative, analytical approach to problem-solving, with the ability to navigate complex challenges and identify opportunities for innovation and improvement.
• Strong organizational skills, attention to detail, and the ability to manage competing priorities in a fast-paced environment.

Preferred

• -

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave