Senior Associate, Digital Activation

Responsibilities

• They should also be a strong team player who takes initiative, raises their hand, and is eager to learn. Additional responsibilities include:
• - Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives.
• - Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise.
• - Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.
• - Leverages performance data, audience signals, and real‑time insights to optimise media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.
• - Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.

Requirements

• strong Programmatic experience, especially with full-funnel display campaigns tied to conversion KPIs.
• DV360 experience is a must.

Preferred

• Amazon and TTD DSP experience would be a plus.