Associate, Digital Activation - Travel

Responsibilities

• You'll support the planning, execution, and optimization of digital media campaigns for leading travel and tourism brands while gaining hands-on experience across a variety of channels, including Paid Search, Paid Social, Programmatic, and E-commerce.
• Working closely with experienced team members, you'll help bring media strategies to life by monitoring campaign performance, analyzing data, and identifying opportunities to improve results. You'll learn how to use audience insights, performance metrics, and marketplace trends to make informed recommendations and optimize campaigns in real time.
• Assist in the execution and management of digital media campaigns across multiple channels.
• Analyze campaign performance and help identify opportunities to improve engagement, efficiency, and overall results.
• Monitor media performance to ensure campaign objectives and strategies are being met and optimize throughout the campaign lifecycle.
• Support audience targeting, bidding strategies, budget management, and media optimization efforts.
• Leverage performance data and consumer insights to inform recommendations and campaign decisions.
• Partner with internal research teams to ensure key measurement tools and success metrics, including brand tracking, are in place.
• Maintain budget control, develop media schedules, and monitor campaign pacing and media buys.
• Utilize third-party research tools to identify target audiences and understand media consumption behaviors.

Requirements

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Proficiency with media tools (i.e., MRI, Mendelsohn AdRelevance, ComScore, Adviews, etc.)
• Excellent written and oral communication skills