Associate, Digital Activation - Travel

Responsibilities

• Assist in the execution and management of digital media campaigns across multiple channels.
• Analyze campaign performance and help identify opportunities to improve engagement, efficiency, and overall results.
• Monitor media performance to ensure campaign objectives and strategies are being met and optimize throughout the campaign lifecycle.
• Support audience targeting, bidding strategies, budget management, and media optimization efforts.
• Leverage performance data and consumer insights to inform recommendations and campaign decisions.
• Partner with internal research teams to ensure key measurement tools and success metrics, including brand tracking, are in place.
• Maintain budget control, develop media schedules, and monitor campaign pacing and media buys.
• Utilize third-party research tools to identify target audiences and understand media consumption behaviors.
• Provide ongoing updates to supervisors and client teams on active projects and campaign performance.
• Support client communications and respond to requests related to plan changes, budget adjustments, and marketplace insights.

Requirements

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Proficiency with media tools (i.e., MRI, Mendelsohn AdRelevance, ComScore, Adviews, etc.)
• Excellent written and oral communication skills