Senior Analyst, Programmatic

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

Requirements

• 1-3+ years of experience within programmatic experience working with DSPs, ad exchanges, ad servers, verification partners, billing systems and other supply platforms
• Working knowledge in technologies such as The Trade Desk, DV360, Amazon, Prisma, IAS or Double Verify, and DCM
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics and mathematics, organizational, and communication skills
• Project management and time management skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Direct IO management is a plus

Preferred

• Direct IO management is a plus

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off