Paid Media Specialist (CTV, Programmatic)

Responsibilities

• Partner with stakeholders across the global marketing organization (strategy, creative, etc.) to brainstorm business questions and develop testing plans that maximize impact
• Collaborate with the marketing analytics and paid media teams to develop, execute, and measure tests (e.g., creative A/B tests, conversion lift, geo experiments) across a variety of paid media channels for a major television network
• Turn test results into clear recommendations and track the scale-up of winning strategies
• Share learnings across the organization clearly and concisely
• Analyze current paid media performance and monitor industry trends to identify new testing opportunities, including those tied to the channel's key moments (e.g., football season, marquee events, major launches)
• Help develop media testing playbooks and reference materials, and educate teams on experimentation best practices

Requirements

• 2-3 years of experience in paid media planning/buying, marketing analytics, or a related role
• Experience with performance marketing campaigns, ideally subscriber or customer acquisition
• Understanding of paid media optimization levers, including creative, audience, bidding strategies, and account structure
• Familiarity with major paid media platforms (e.g., Meta, Google, programmatic, CTV)
• Basic understanding of hypothesis testing and related statistical concepts (e.g., confidence levels, statistical significance), and of common marketing experiment types such as lift tests and geo experiments
• Excellent written and spoken communication skills
• Exceptional Excel skills

Preferred

• Global marketing experience