Senior Analyst, Marketing Analytics

Responsibilities

• Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generating insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
• Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
• SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
• Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
• Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
• Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.

Requirements

• 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
• Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must.
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
• Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
• Comfortable using AI tools as part of your day-to-day workflow.

Preferred

• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
• Comfortable using AI tools as part of your day-to-day workflow.

Benefits

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
• Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
• Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.