VP, Measurement | AMS | New York, NY

Responsibilities

• Define AMS’s measurement strategy and roadmap; codify what “good measurement” looks like across clients.
• Develop frameworks and protocols for campaign evaluation, attribution, and experimentation.
• Create and maintain client-specific Learning Agendas to guide optimization and decision-making.
• Advise clients on the right measurement approach — selecting, managing, and interpreting results from MMM, MTA, incrementality, and attention studies.
• Measure across AMS’s full channel mix: linear TV, CTV, OOH/DOOH, audio, print, and digital.
• Translate complex data and statistical models into clear, actionable business insights.
• Represent SRP and AMS in senior client conversations, strategic reviews, and industry thought leadership.
• Lead measurement in new-business pitches and RFPs, and make measurement a reason clients choose AMS; identify upsell opportunities and partner with leadership to turn them into revenue.
• Lead analytics team: set priorities, standards, and workflow; ensure output quality; hire, coach, and develop analysts.
• Own relationships with measurement vendors, analytics partners, and data providers; evaluate performance, decide which partners AMS recommends, and lead negotiations.

Requirements

• 10+ years of experience in marketing measurement, with increasing leadership responsibility.
• Deep understanding of attribution, MMM, incrementality testing, and causal inference methodologies.
• Experience or opinions evaluating and managing external measurement vendors and SaaS-based tools.
• Demonstrated success designing and implementing measurement programs that drive business outcomes.
• Hands-on familiarity with statistical analysis and experimentation tools (e.g., SQL, R, Python, Power BI, Tableau).
• Strong understanding of data governance, privacy regulations, and clean room environments.
• High proficiency in Excel and PowerPoint; ability to build and communicate complex findings visually and succinctly.
• Working knowledge of how media works across traditional and digital channels and its major data sources (TV currency and ACR data, OOH audience measurement, what comes out of a DSP or walled garden, Nielsen, Comscore, YouGov, Resonate, MRI).

Preferred

• You like problem solving, betas and independence. You can work in in the real world of missing or messy data and come up with ways to advance projects anyway.
• You’ve worn many different hats and can thrive at the intersection of data science, media planning, and client storytelling.
• You say “I don’t know” if you don’t know something. Then try to find out.
• You are both a builder and a teacher — capable of creating new systems and bringing others along.

Benefits

• AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.