Senior Analyst - Marketing

Responsibilities

• Execute customer education campaigns: Support the development and delivery of scam awareness communications across multiple channels, including email, website, mobile app notifications, and SMS.
• Integrate education into customer experiences: Identify opportunities to embed relevant scam prevention messaging into key customer interactions, from everyday account activities to moments when customers may be particularly vulnerable to scams.
• Deliver timely, relevant messaging: Help ensure customers receive clear, actionable guidance at critical moments, including situations where a potential scam may be occurring.
• Coordinate cross-functional execution: Partner with key stakeholders across the enterprise to bring campaigns and customer communications to market.
• Support content development: Translate complex scam prevention topics into simple, engaging, customer-friendly communications while ensuring accuracy, consistency, and alignment with broader business priorities.
• Monitor and optimize performance: Track campaign engagement and effectiveness, identify opportunities for improvement, and apply insights to strengthen future communications.
• Support broader marketing initiatives: Contribute to additional customer communication programs and business priorities as needed.

Requirements

• Bring experience in digital marketing, campaign management, customer communications, or a related field.
• Demonstrate an understanding of customer experiences and how to deliver relevant messaging at key points in the customer journey.
• Have experience executing communications across digital channels, such as email, websites, mobile apps, and text messaging.
• Be able to simplify complex information into clear, concise, and actionable customer-facing content.
• Exhibit strong attention to detail, with a commitment to accuracy, consistency, and high-quality execution.
• Collaborate effectively with cross-functional teams and manage multiple priorities in a fast-paced environment.
• Be comfortable using campaign performance data and customer insights to identify opportunities for optimization.
• Demonstrate strong organizational, communication, and project management skills, with the ability to move initiatives from planning through execution.
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities