Senior Analyst, Influencer Marketing

Responsibilities

• Drive Channel Analytics & Strategic Insights: Conduct deep-dive analyses on creator and campaign performance, translating upper-funnel engagement and downstream conversion into actionable recommendations for marketing leadership.
• Standardize Measurement Frameworks & KPIs: Assess current state of measurement then define and monitor core influencer metrics (ACNR, ROAS, incremental lift, brand sentiment) to evaluate channel health and cohort performance.
• Build Scalable Reporting & Dashboards: Design and maintain automated dashboards and BigQuery data models to enable self-service reporting for campaign managers, agencies, and cross-functional teams.
• Partner on Experimentation & Attribution: Collaborate with Marketing Science to run incrementality tests, promo/affiliate tracking, and multi-touch attribution across key platforms (Instagram, TikTok, YouTube, Pinterest).
• Optimize Budgets & Creator Pricing: Work closely with Campaign Managers, Brand Strategy, and Finance to model creator compensation benchmarks, allocate budget, and forecast channel growth.
• Communicate Insights & Mentor Peers: Deliver executive-ready data narratives that influence full-funnel strategy, while upholding tracking integrity and coaching junior team members on analytics best practices.
• Trend Monitoring: Stay informed about industry trends, platform updates, and emerging influencers to identify new partnership opportunities.

Requirements

• Education: Bachelor’s degree in Business Analytics, Mathematics, Statistics, Economics, Information Systems, Marketing Analytics, or another quantitative, technically rigorous field.
• Experience: 2+ years of professional experience in business analytics, marketing analytics, e-commerce, or digital media strategy (experience measuring organic/paid social, creator marketing, affiliate, or brand campaigns preferred).
• Technical & Querying Proficiency: Strong proficiency in SQL (querying complex datasets, joins, aggregations) and Google Cloud Platform / BigQuery (or Eden), along with advanced Excel / Google Sheets skills.
• Data Visualization & BI: Hands-on experience developing reports and dashboards in Looker, Tableau, Google Data Studio, or similar BI tools.
• Domain & Attribution Knowledge: Strong understanding of marketing measurement principles (e.g., incrementality testing, MMM, A/B testing, multi-touch attribution, view-through vs. click-through conversion) and social media analytics ecosystems (Meta, TikTok, YouTube, creator platforms).
• Business Acumen & Storytelling: Ability to connect granular engagement metrics to broader commercial P&L drivers (GRS, margin, customer acquisition), distilling complex datasets into clear, executive-ready presentations.
• Project Management & Attention to Detail: Proven track record of managing multiple analytical workflows simultaneously, prioritizing high-impact deliverables in a fast-paced environment with high data integrity.

Preferred

• Familiarity with Python/R, dbt/Git, or third-party creator management platforms (e.g., CreatorIQ, Traackr, Grin, Aspire). Interest in Influencer Marketing and creator commerce.

Benefits

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).