Responsibilities - Own the US Team TaylorMade Rewards program, including earning and redemption mechanics, and member lifecycle strategy in TM’s largest market. - Develop and maintain the US loyalty financial model ensuring the loyalty investment drives measurable ROI through repeat purchase rate, LTV, and contribution margin. - Drive the commercial evolution — identifying new earn/burn opportunities, partnership integrations (e.g., ID.me, subscriptions), and feature enhancements. - Stay ahead of industry trends in loyalty and retention marketing, benchmarking TaylorMade against best-in-class DTC and sporting goods programs. - Identify and develop early access and exclusive product opportunities for loyalty members — defining eligibility criteria, coordinating with merchandising and product teams on inventory allocation, and ensuring these benefits are clearly communicated and differentiated across member tiers. - Design and execute targeted loyalty campaigns (bonus point events, triple-point promotions, milestone rewards) tied to key product launches, seasonal moments, and tour activations. - Own loyalty member automations across email, SMS, and push notifications — including trigger logic, segmentation, and messaging strategy — and track performance against key engagement metrics such as open rate, click-through rate, conversion, and churn reduction to continuously optimize the member lifecycle. - Collaborate with the US retention team to build personalized member communication journeys that drive enrollment, engagement, and reactivation. - Partner with the merchandising and site experience teams to ensure loyalty is prominently featured across taylormadegolf.com — from homepage banners to checkout. - Manage the loyalty content calendar and coordinate with creative to develop on-brand assets for program communications. - Define, track, and report on core loyalty KPIs: enrollment rate, retention rate, active member rate, points issuance/redemption, redemption rate, and member vs. non-member spend benchmarks. - Use data and A/B testing to continuously optimize program mechanics, earning rules, and member communications. - Partner with the analytics team to build member segmentation models and identify high-value cohorts for targeted retention initiatives. - Present regular performance updates and strategic recommendations to US eCommerce and marketing leadership. - Flag to Global Program Manager and senior leadership when global program decisions affect US points issuance, redemption mechanics, or member economics, and provide input on US P&L impact before those decisions are finalized. - Performs other related responsibilities as required