Responsibilities

• Own the development and ongoing evolution of the global RedTab loyalty strategy in partnership with the Vice President of Global Loyalty.
• Establish the priority member segments, behaviors and moments where loyalty can create the greatest customer and commercial value.
• Translate consumer and performance insights into clear strategic choices / recommendations.
• Stay abreast of customer trends, competitor developments and emerging technologies to inform the loyalty strategy.
• Own the global RedTab value proposition and lead its ongoing evolution.
• Define the global program architecture, including membership structure and benefits.
• Evolve RedTab beyond transactional rewards through differentiated access, content, and experiences.
• Establish global program standards and guardrails while enabling appropriate regional relevance.
• Build and scale new benefits, partnerships and member experiences that reinforce the Levi's brand and drive member engagement.
• Own the US loyalty strategy, operating plan, priorities and performance targets.

Requirements

• Bachelor's degree in Marketing, Business, Strategy or a related field; MBA or advanced degree preferred
• 10+ years of experience in loyalty, membership, customer strategy, CRM or a related consumer-growth field
• Significant experience leading large-scale, enterprise-wide initiatives and cross-functional teams.
• Proven track record designing, a major loyalty or membership program within retail, apparel, consumer, or a related industry
• Strong understanding of loyalty economics, customer lifetime value, incrementally, rewards, liability and program business cases
• Convert strategy into program designs, roadmaps, business requirements and execution plans
• Experience partnering with Marketing, Digital Product, Technology, Retail, Finance and Analytics teams
• Strong commercial judgment and the ability to balance customer value, brand differentiation and financial return
• Exceptional stakeholder management, including experience presenting recommendations to senior executives