Senior Analyst, Data and Analysis

Responsibilities

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Supporting media forecasting, budget pacing, and performance reporting across paid media channels
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests
• Collaborating with internal teams and external partners to drive success for client’s business goals
• Analyzing site and media data to inform daily and weekly optimizations that improve conversion efficiency (ROAS) and effectiveness (conversion rate)
• Partnering with data engineering and automation resources to implement databases for reporting and data visualization
• Identifying and recommending test-and-learn opportunities, and creating, implementing, and measuring test designs in partnership with media teammates

Requirements

• 3-5 years of experience in analytics or strategy
• A four-year college degree
• Passion for digital marketing and emerging trends in the digital landscape
• Experience communicating with internal and external stakeholders at a variety of levels
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL, and dashboarding tools like Google Data Studio or Tableau
• Comfortable in a fast-paced and deadline-driven environment

Preferred

• Experience using generative AI tools, such as Microsoft Copilot, ChatGPT, Gemini, or Claude, to support analytics work, research, coding, or documentation
• Familiarity with web analytics platforms, such as Google Analytics or Adobe Analytics, and advertising platforms, such as Google Ads or Meta Ads
• Strong paid search experience preferred, with e-commerce or direct-to-consumer media and retail media measurement experience also considered a plus

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.