Senior Analyst, Advanced Analytics

Responsibilities

• Statistical Modeling & Insights: Build statistical models (such as Marketing Mix Modeling and Multi-Touch Attribution) to provide actionable insights into media planning and buying.
• Process Optimization: Improve the usage of Horizon's existing data and analytics infrastructure. Utilize automation and technology to boost efficiency and scalability.
• Collaborative KPI Development: Work across media planning and brand strategy teams to develop key performance indicators (KPIs) and reporting methodologies that align with campaign and brand goals.
• Data Visualization: Build robust data visualizations and interactive dashboards that deliver complex information in an intelligent and digestible manner.
• Database Querying & Analysis: Query database tables into formats suitable for analysis and visualization. Analyze raw data, draw conclusions, and summarize actionable recommendations with forecasted outcomes and implications.
• Stakeholder Management: Manage client expectations and present key findings throughout engagements. Communicate concise data points, trends, and measurement strategies to audiences ranging from technical developers to traditional brand managers.

Requirements

• Education: Bachelor's degree required; Master's degree preferred.
• Experience: 1-2 years of industry experience (2-3 years of relevant analytical experience preferred); advanced analytics and media evaluation experience is highly desired.
• Technical Skills:
• Strong data manipulation and visualization skills (Excel, SQL required; Tableau/Power BI preferred).
• Advanced statistical modeling experience preferred.
• Proficiency in ad-serving, ad verification, and site analytics platforms (e.g., DCM, Innovid, Extreme Reach, IAS, DoubleVerify, Adobe Analytics, and Google Analytics).
• Familiarity with database design concepts and SQL.
• Exposure to mobile, social, and tablet measurement platforms and methodologies.
• Experience with syndicated research sources and tools (e.g., GfK, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore).
• Core Competencies:

Preferred

• Master's degree preferred.

Benefits

• health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.