Senior Analyst, Ad Operations

Responsibilities

• Advice on campaign set up (3P Vendor setup, tagging, etc.)
• Escalation Point for any internal Technology questions/ issues/POV
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
• Proactively identify campaign behavior, reporting, and processes, and escalate issues to peers with a recommendation and solutions
• Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability
• Enforce nomenclature to better manage data across the organization
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
• Monitor campaign delivery by post live check to ensure campaigns are running as expected and targeting objectives are met.

Requirements

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• 2+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tool. (CM360, Double Verify, Flashtalking, Innovid, IAS, Google Analytics, Adobe tools, TMS)
• Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
• Tagging experience is important
• Must have experience with in Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems such as Tealium
• Candidate must have a strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught prior to delivery of the reports to the client teams
• Candidate must have strong time management capabilities, specifically operationally, to ensure that tasks such as reporting & trafficking are completed on time and accurately
• Candidate must be outgoing and able to integrate with a fast-paced digital planning team
• Must be able to cultivate excellent relationships with technology and research partners

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.