Media Traffic Specialist

Responsibilities

• Own end-to-end trafficking for digital campaigns across search, display, online video, CTV, digital audio, digital OOH, paid social and commerce media, from asset intake through ad-server setup, tags, tracking and live monitoring.
• Work with the Business Leads and the creative team to receive and route client-approved creative assets, and confirm creative meets platform specs and is versioned correctly by audience, format, placement and market.
• Build and manage campaign setup in ad servers such as CM360, including placements, creative rotation, and tag generation and implementation.
• Take buy details from the Signal and Response buyers and set up the matching ad-server placements, creative and tracking, so what the buyers build in DSPs, Google Ads, social and commerce platforms is trafficked correctly.
• Own QA for tagging, tracking, pixels, UTMs and naming conventions before anything goes live, partnering with analytics to make sure measurement is in place from day one.
• Set up and manage third-party verification and brand safety tools, and monitor live delivery, flagging discrepancies and reconciling ad-server, platform and vendor reporting.
• Support Reach on broadcast trafficking: route client-approved creative for linear TV and radio, confirming it matches buy details including dayparts and flighting.
• Help manage the flow of broadcast buy data, ISCI codes and reconciliation data within Mediaocean Prisma, assist with ISCI generation and assignment, and deliver assets to stations through Comcast AdFusion.
• Support broadcast discrepancy resolution and post-air reconciliation so our clients get exactly what they paid for.
• Coordinate across the buying units, creative, production, analytics, account and vendor teams to ensure campaigns are operationally ready for launch, and identify gaps, bottlenecks or unclear ownership before they affect go-live.

Requirements

• 3+ years of experience in media trafficking, ad operations, campaign operations or media execution, with a strong digital focus.
• Hands-on experience with ad servers (CM360 or similar), DSPs and social platform ad managers.
• Strong working knowledge of tagging, pixels, UTMs, verification tools and naming taxonomies.
• Advanced knowledge of Mediaocean Prisma.
• Exceptional attention to detail and organizational skills, with the ability to manage multiple campaigns, markets and deadlines simultaneously.
• Strong troubleshooting skills and clear cross-team communication.
• Motivated, proactive self-starter with meticulous attention to detail.
• Experience working autonomously and proactively pulling in teammates when support is needed.
• A successful track record of managing multiple campaigns across a variety of clients.
• Strong analytical and math skills.

Preferred

• Experience in broadcast trafficking environments, including Comcast AdFusion.
• Familiarity with Nielsen market data and its application within media buying and trafficking.
• Experience with commerce media platforms and their creative and tracking requirements.
• Retail, energy, DTC, eCommerce, or multi-location marketing experience.