Senior Advisor, Audience Strategy & Campaign Planning

Responsibilities

• Lead omni-channel campaign planning workstreams from business objective through audience recommendation to activation readiness.
• Define campaign design targets by identifying the audiences with the greatest opportunity to drive desired business outcomes.
• Identify gaps in available data, research, or customer intelligence and partner with relevant teams to determine the appropriate approach.
• Synthesize customer data, audience insights, research, campaign learnings, and business priorities to develop omnichannel audience strategies.
• Translate customer intelligence into actionable recommendations by identifying audience motivations, barriers, needs, and growth opportunities that inform marketing strategy and personalization efforts.
• Develop clear, stakeholder-ready campaign planning deliverables, including omnichannel audience prioritization frameworks and activation guidance.
• Contribute to the evolution of campaign planning methodologies, frameworks, and ways of working.
• Support initiatives that move audience strategy upstream and establish more durable audience-led planning capabilities.
• Develop reusable planning approaches and best practices that improve consistency and effectiveness across workstreams.
• Adapt quickly to changing business priorities, technologies, and customer needs.

Requirements

• 7+ years of experience in audience strategy, customer strategy, marketing strategy, consumer insights, CRM/lifecycle marketing, media strategy, consulting, analytics-informed strategy, or related disciplines.
• Experience leading campaign planning, audience planning, customer strategy, or integrated marketing planning workstreams for complex brands.
• Strong understanding of customer insights, audience segmentation, audience prioritization, personalization, CRM, lifecycle marketing, paid media, and omnichannel marketing.
• Demonstrated ability to synthesize multiple sources of customer intelligence into actionable audience and planning recommendations.
• Experience leading cross-functional planning efforts and influencing decisions across multiple marketing disciplines.
• Ability to lead multiple concurrent campaign-planning workstreams, balancing strategic rigor, stakeholder expectations, evolving inputs, and delivery timelines.
• Ability to evaluate audience opportunities using quantitative, qualitative, behavioral, and market-based inputs.
• Strong executive communication, storytelling, and presentation skills.
• Experience presenting strategic recommendations to senior client stakeholders.
• Proven ability to navigate ambiguity, challenge existing approaches, and develop new frameworks or ways of working.

Preferred

• Experience working in agency, consulting, CRM, media, loyalty, data-driven marketing, or digital marketing environments preferred.
• Familiarity with audience platforms, customer data solutions, marketing technology, activation platforms, and identity-based marketing ecosystems is a plus..
• Advanced certifications with any of the aforementioned subject matter is preferred.

Benefits

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling