Insomniac - Marketing Campaign Specialist, Concerts

Responsibilities

• Specialize in creating and executing 360 marketing campaigns for shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.
• Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners
• Execute cultural campaigns: Tailor marketing messaging, asset selection, and promotional strategies to reflect the distinct subcultures, visual aesthetics, and sound profiles of Day Trip and Factory 93
• Leverage music and artist dynamics: Drive campaign narratives around key lineup structures, special b2b sets, record label crossovers, and exclusive stage takeovers. Have a deep working knowledge, and stay current with house and techno artists.
• Curate high-engagement short-form content: Identify high impact track IDS, live set clips, and stage production moments to develop authentic short-form video content (reels / tiktok) that resonates with niche house and techno communities
• Target endemic media & communities: Partner with genre-specific media outlets (Resident Advisor, Dice, other house and techno blogs and pages) and monitor niche digital hubs to amplify show announcements and community engagement.
• Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately
• Lead internal & external meetings as the main speaker conveying objectives & solutions
• Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
• Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team

Requirements

• 3+ years relevant working experience in marketing, and/or music
• Exceptionally high attention to detail working in a fast paced environment
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Articulate speaker who is affable & solution-oriented that is comfortable leading meetings
• Proven ability to lead and execute complex and high volume marketing campaigns
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
• Ability to systematically execute on tight deadlines
• Experience with marketing, Photoshop, HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

Preferred

• Deep house and techno fluency: In depth knowledge of electronic sub genres, history, artist hierarchies, and subcultural nuances within house, tech house, deep tech, industrial techno, underground dance music.
• Understanding of dance music aesthetics: Familiarity with the distinct and visual tone of voice differences required for day time / open air house events versus underground warehouse experiences.
• Active pulse on electronic music trends: Up to date awareness of trending tracks, unreleased IDs, label imprints, and emerging sounds across the global and SoCal nightlife ecosystems.