Responsibilities

• Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.
• Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.
• Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.
• Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.
• Establish measurement frameworks and campaign metrics alongside marketing analytics teams
• Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.
• Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks.

Requirements

• Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
• 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.
• 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
• A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively.
• Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.
• Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership.
• Strong experience partnering with cross-functional project teams and working in a matrixed environment.
• A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.
• Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.

Preferred

• Experience with ABM orchestration platforms (6sense certification is highly preferred).
• Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools.
• Experience launching successful industry-specific (vertical) ABM motions from scratch.
• A "learn faster through feedback" mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp.

Benefits

• Equity through our Employee Share Option Program, so you can share in our long-term success
• Learning programs and coaching to help you thrive and grow
• Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle
• Inclusive parental leave from day one
• A MacBook and budget to set up your home workspace, enabling flexibility
• Five annual social impact days to to give back to causes that matter to you
• Medical insurance coverage for you and your family (Available for US & UK only)