Responsibilities

• Personally own ABM strategy and execution for a focused set of high-priority or complex accounts
• Identify patterns across accounts and translate them into scaled campaigns, content priorities, events, and other executive engagement opportunities
• Lead and coach our ABM team, translating wins into standardized approaches across account planning, campaign development, and stakeholder strategy to continue raising the quality and consistency of the program
• Strengthen and scale the ABM operating model by codifying playbooks and aligning target accounts to clear, measurable marketing objectives across near, intermediate, and long-term milestones
• Partner with Sales and Revenue Operations to improve account data quality, goal tracking and org-wide visibility, as well as establish benchmarks that make it easy to distinguish activity from meaningful account movement
• Develop integrated account programs and help the team balance deeply tailored account work with more scaled and repeatable programs
• Lead regular account reviews to identify what is working, what is not, and where resources should be reallocated
• Build a culture in which successful plays, account intelligence, and customer stories travel quickly across teams and regions
• Create a strong operating rhythm between ABM and broader marketing team, Sales, Customer Success, and Product

Requirements

• You are a true player-coach energized by developing a team but equally enthusiastic about and capable of doing the work yourself
• You know that ABM is not “swap the logo on the landing page” nor a laundry list of bespoke Sales requests but a structured approach to changing beliefs across diverse buying committees in complex accounts
• Hands-on expertise with a wide variety of channels and strong opinions about when and how to leverage them and sequence account touchpoints
• You are equally comfortable coaching ABMs, challenging an account strategy, reviewing engagement data, developing campaigns independently, and diagnosing why an account is stuck
• You have strong instincts for and can identify the intermediate milestones that matter across long sales cycles and can credibly connect them to revenue outcomes
• You can think strategically and creatively about how to measure ABM’s value beyond traditional metrics and can communicate value clearly
• You are comfortable challenging assumptions, testing new approaches and changing course when the situation demands it
• Location : New York area preferred, open to Hybrid or Remote