SEM Analyst, Paid Search Activation at Citi | New York City, NY | $64K/yr – $86K/yr

SEM Analyst, Paid Search Activation

New York City, NY (Hybrid)

$64K/yr – $86K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own the hands-on setup and orchestration of paid search campaigns across Google Ads, Microsoft Ads, and SA360 with strict QA, tracking, and launch readiness to drive on-target spend and measurable performance.

Campaign setup and deployment across multiple platforms with precise keywords and targeting.
Quality checks, consistency, and regulatory-aligned naming and budgets.
Tracking, analytics readiness, and cross-team coordination for timely launches.

Job Description

Set up paid search campaigns in Google Ads, Microsoft Ads, and SA360, configuring keywords, ad groups, and targeting parameters to meet campaign specifications.
Traffic ad copy and implement campaign extensions, ensuring all creative assets are accurately deployed across platforms.
Conduct quality checks on campaign builds to verify accuracy, completeness, and alignment with provided briefs and compliance requirements.
Validate campaign components including URLs, budgets, and naming conventions to maintain consistency and meet regulatory standards.
Monitor daily campaign pacing and spend levels, identifying and escalating discrepancies or delivery issues to senior team members promptly.
Apply campaign tracking elements such as UTM parameters and support tracking implementation to ensure accurate performance measurement.
Maintain campaign trackers, QA logs, and execution documentation to provide clear visibility into delivery progress across the team.
Coordinate with Analytics, Technology, and Compliance teams to ensure campaigns are ready for launch on schedule.

Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812

New York, New York, US

195K employees (3,957 in marketing)

www.citigroup.com

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