Segment Marketing Manager

Responsibilities

• This role is responsible for executing the go-to-market strategy for the Pre-Hospital segment and adjacent markets, including Law Enforcement and Occupational Health, with a strong emphasis on delivering an exceptional customer experience.
• Lead segment-specific planning, messaging, and integrated marketing campaigns that drive demand, support revenue growth, and strengthen market presence.
• Develop strategies and content aligned to the segment’s unique pain points, priorities, and buying behaviors, and ensure consistent, impactful engagement across all GTM activities.
• Champion continuous learning and digital marketing excellence to stay ahead of industry trends, while regularly reporting on performance, insights, and results to inform strategic decisions and support the Senior Manager, Pre-Hospital Segment Marketing.
• Segment Strategy & Planning: Execute annual/quarterly marketing plans for the assigned segment
• Build a deep understanding of the segment’s trends, challenges, and opportunities
• Build and maintain a databank of market insights, trends, and key segment metrics
• Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Law Enforcement & OC Health
• Provide actionable insights to inform marketing plans and product development
• Align marketing plans with sales priorities and revenue targets
• Messaging & Positioning: Develop and refine segment-specific messaging and value propositions
• Develop segment-specific value propositions and messaging
• Create customer personas and map buyer journeys within the segment
• Collaborate with product marketing to adapt offerings to segment needs
• Campaign & Program Leadership: Lead integrated segment-specific campaigns across digital, events, field, and content channels
• Ensure marketing programs resonate with the segment and drive demand
• Partner with Sales to support regional/industry-specific activities
• Sales & Partner Alignment: Provide sales with segment-specific playbooks, pitch decks, and collateral
• Develop enablement materials that address segment challenges and solutions
• Collaborate with partner marketing for co-marketing into the segment? (note: sentence from source) - included as a separate bullet in line with others? We'll keep as is for safety:

Requirements

• Ideal candidate must reside in Eastern or Central Time Zones
• Bachelor’s Degree in Marketing, Business or related field required. MBA is preferred
• 7-10 years of marketing experience of B2B marketing experience, 3 – 5 Years in segment / vertical/industry marketing
• Experience marketing into EMS segment (EMS, Fire, Police) or clinical experience in the EMS segment is desirable
• Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
• Collaboration with International team members may require flexible work hours.
• Approximately 30 - 40% travel expectation
• Proven ability to develop and execute segment marketing strategies
• Ability to communicate with influence and develop scalable, cross-functional solutions
• Salary Range: $100,000-$125,000, eligible for a 9% annual bonus

Preferred

• MBA is preferred
• Experience marketing into EMS segment (EMS, Fire, Police) or clinical experience in the EMS segment is desirable

Benefits

• Generous PTO & Holidays
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office