Segment Marketing Manager at Laerdal Medical AS | USA | $100K/yr – $125K/yr

Segment Marketing Manager

USA (On-site)

$100K/yr – $125K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive go-to-market for Pre-Hospital and adjacent segments with focused campaigns, segment messaging, and cross-functional enablement to accelerate demand.

Own segment plans, messaging, and integrated campaigns to support revenue growth.
Must-have: 7–10 years B2B marketing with segment/vertical focus and CRM/marketing automation proficiency.
Standout: EMS/clinical segment exposure and readiness for some travel with cross-functional sales alignment.

Job Description

Responsibilities

This role is responsible for executing the go-to-market strategy for the Pre-Hospital segment and adjacent markets, including Law Enforcement and Occupational Health, with a strong emphasis on delivering an exceptional customer experience.
Lead segment-specific planning, messaging, and integrated marketing campaigns that drive demand, support revenue growth, and strengthen market presence.
Develop strategies and content aligned to the segment’s unique pain points, priorities, and buying behaviors, and ensure consistent, impactful engagement across all GTM activities.
Champion continuous learning and digital marketing excellence to stay ahead of industry trends, while regularly reporting on performance, insights, and results to inform strategic decisions and support the Senior Manager, Pre-Hospital Segment Marketing.
Segment Strategy & Planning: Execute annual/quarterly marketing plans for the assigned segment
Build a deep understanding of the segment’s trends, challenges, and opportunities
Build and maintain a databank of market insights, trends, and key segment metrics
Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Law Enforcement & OC Health
Provide actionable insights to inform marketing plans and product development
Align marketing plans with sales priorities and revenue targets
Messaging & Positioning: Develop and refine segment-specific messaging and value propositions
Develop segment-specific value propositions and messaging
Create customer personas and map buyer journeys within the segment
Collaborate with product marketing to adapt offerings to segment needs
Campaign & Program Leadership: Lead integrated segment-specific campaigns across digital, events, field, and content channels
Ensure marketing programs resonate with the segment and drive demand
Partner with Sales to support regional/industry-specific activities
Sales & Partner Alignment: Provide sales with segment-specific playbooks, pitch decks, and collateral
Develop enablement materials that address segment challenges and solutions
Collaborate with partner marketing for co-marketing into the segment? (note: sentence from source) - included as a separate bullet in line with others? We'll keep as is for safety:

Requirements

Ideal candidate must reside in Eastern or Central Time Zones
Bachelor’s Degree in Marketing, Business or related field required. MBA is preferred
7-10 years of marketing experience of B2B marketing experience, 3 – 5 Years in segment / vertical/industry marketing
Experience marketing into EMS segment (EMS, Fire, Police) or clinical experience in the EMS segment is desirable
Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
Collaboration with International team members may require flexible work hours.
Approximately 30 - 40% travel expectation
Proven ability to develop and execute segment marketing strategies
Ability to communicate with influence and develop scalable, cross-functional solutions
Salary Range: $100,000-$125,000, eligible for a 9% annual bonus