Responsibilities

• Integrated Campaign Development: Develop comprehensive media plans that integrate offsite (paid social, search, programmatic), onsite (display ads, sponsored products), CRM (email, SMS), and in-store (signage, activations) efforts.
• Collaborate with internal teams to align campaign goals, creative execution, and measurement frameworks.
• Strategic Planning: Translate vendor objectives and KPIs into innovative media solutions that leverage Spot Media’s unique offerings and customer insights.
• Partner with analytics and insights teams to identify growth opportunities and ensure data-driven decision-making.
• Project Management: Own the media planning process from ideation to execution, ensuring deliverables are on time, within budget, and meet client objectives.
• Coordinate cross-functional teams, including sales, creative, and operations, to streamline workflows and maintain accountability.
• Collaboration: Serve as the primary point of contact for campaign planning, working closely with the sales team to pitch cohesive strategies to vendors.
• Partner with merchandising and marketing to ensure consistency in messaging and seamless integration with broader organizational goals.
• Measurement & Optimization: Work with analytics teams to evaluate campaign performance, providing actionable insights for future planning.
• Regularly review and refine processes to enhance efficiency and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field; MBA preferred.
• 5+ years of experience in media planning or integrated marketing, preferably within retail media, advertising, or a digital-first organization.
• Proven expertise in building and managing multi-channel campaigns (onsite, offsite, CRM, in-store).
• Strong analytical skills and experience with media measurement tools, platforms, and methodologies.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Highly organized and detail-oriented, with a demonstrated ability to manage multiple projects simultaneously.
• Familiarity with retail media networks and industry benchmarks is a plus.

Preferred

• MBA preferred

Benefits

• For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits