Responsibilities

• Conduct a comprehensive audit of existing Google Ads campaigns.
• Develop and manage high-intent Google Search campaigns targeting NCLEX tutoring, nursing school tutoring, and related educational services.
• Perform advanced keyword research and implement effective negative keyword strategies.
• Optimize keyword match types, bidding strategies, ad copy, and campaign structure.
• Improve lead quality by identifying and eliminating irrelevant or low-converting traffic.
• Implement and validate conversion tracking for inquiries, scheduled consultations, and paying students.
• Develop landing page optimization recommendations to improve conversion rates.
• Monitor cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and return on ad spend (ROAS).
• Implement remarketing strategies where appropriate.
• Create weekly performance reports with actionable recommendations.

Requirements

• Minimum 3 years of hands-on Google Ads campaign management experience.
• Demonstrated success generating qualified leads for service-based businesses.
• Strong expertise in Google Search Ads, keyword research, search terms, negative keywords, and bidding strategies.
• Experience with Google Ads conversion tracking and Google Analytics 4 (GA4).
• Ability to analyze campaign performance and make data-driven decisions.
• Strong understanding of landing page optimization and conversion rate optimization (CRO).
• Experience managing advertising budgets efficiently.
• Excellent communication skills and ability to explain campaign performance clearly.

Preferred

• Experience in education, online tutoring, test preparation, or healthcare education marketing.
• Experience scaling small-business Google Ads campaigns.
• Google Ads certification.
• Experience with Google Tag Manager.
• Familiarity with CRM systems and lead-to-customer attribution.