Paid Search Specialist
Rankings.io
USA (Remote)
Full-timeMid level1+ years exp.
18 hrs ago
Senior Paid Search Strategist (Contract)
USA (Remote)
$60/hr – $85/hrSenior Level10+ years expContract
Posted 7 hrs ago
Job Summary
Own the end-to-end paid search programs (Google Ads and Bing) to drive CPL, MQLs, SQLs, and pipeline, while managing budgets, experiments, and accurate GA4/GTM tracking, and delivering regular performance reporting.
- Lead optimization of campaigns to target metrics and reduce waste
- Maintain tracking, testing logs, and measurement processes
- Provide regular performance insights and ensure best-practice structure
Job Description
Responsibilities
- Manage Google Ads and Microsoft Ads (Bing) campaigns
- Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
- Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
- Manage budgets and pacing to hit targets.
- Maintain a hypothesis testing log of ongoing experiments and results
- Set up and maintain tracking in GA4 and Google Tag Manager.
- Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
- Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
- Weekly optimizations to ensure campaign performance improves MoM
Requirements
- 7–10 years of PPC experience.
- Experience managing budgets over $100k per month.
- B2B lead generation experience.
- Google Ads and Microsoft Ads (Bing).
- GA4 and Google Tag Manager.
- Track record of optimizing to MQLs, SQLs, and pipeline.
- Track record of eliminating wasted spend and hitting targets.
- Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
- Extremely detail-oriented.
- Incredibly proactive and take ownership of outcomes, not just inputs
Preferred
- B2B SaaS experience.Salesforce (SFDC) experience
Benefits
- Hourly: $60-$85/hour
- Hours: 40-50 hours per month
Digital Reach Agency
Digital Reach is an internet marketing firm focused on B2B Demand Generation and Inbound Marketing. We offer SEM and SEO services, along with Web Development, Design, CRO, In-House Team Training, and more.Our business is built on transparency, communication, and performance. We believe in developing relationships and forming partnerships based on trust and honesty. With Digital Reach, you'll have fast access to expert support, crisp and on-time reports that clearly show progress for your KPIs, and creative solutions to your most difficult challenges. We emphasize tracking the funnel - we provide detailed attribution that lets you know which campaigns work, which keywords should be emphasized, and what strategies should be implemented to ensure clarity of data. We believe in expert service, seamless communication, and tracking results. More than anything, though, we believe in listening to our partners and working together to find successful solutions. Join us today and get your campaigns moving in the right direction!www.digitalreachagency.cominfo@digitalreachagency.com
Founded in 2011
San Francisco, California, USA
43 employees (18 in marketing)
Salaries
Posted range
$60/hr – $85/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
14 (33% of company)
Median Career Experience
12 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
1.7K
Monthly Google Ads Budget
$11.5K
Traffic Source Mix
Search
29.5%
Direct
46.2%
Referral
6.4%
Social
16.2%
Paid
1.5%
Headcount Trend
Current headcount: ~44
Recent News
Links
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