Responsibilities

• Oversee the design and content of a paid search campaign to ensure it meets the needs of the target audience
• Collaborate with leadership and account managers to determine the goals of paid search projects and strategize plans to meet those goals
• Conduct or direct market research to help shape paid search campaigns
• Work on basic landing page design and content
• Oversee management of LSA accounts, including setup, optimization and lead rating
• Control the paid ad budget to manage expenses and maximize the return on investment
• Manage / oversee campaigns and analyze results from each campaign to determine what was successful and what to improve for the next campaign
• Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts and best practices
• Implement required conversion tracking, including CallRail numbers, account linking and basic GTM

Requirements

• 1-3 years of experience with paid search ads, with an emphasis on Google PPC and Google LSA
• In-depth understanding of common marketing and paid advertising best practices
• Effective communication, including writing, speaking, active listening and presenting
• Multitasking and time management skills that allow them to work on several campaigns at once
• Collaboration skills when working on projects with both clients and other departments
• Data analysis and critical thinking skills to review and apply campaign results
• Leadership skills, including motivation, goal-setting and project management
• Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
• Comfortable using campaign tracking and scheduling software

Preferred

• Experience with legal, finance or similar restricted vertical highly preferred
• Experience with CRMs like Hubspot or Lead Docket a plus

Benefits

• Starting Salary of $58,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)