Responsibilities

• SEO: Organic Search & Local Visibility—Developing SEO strategies for individual practices and multi-location businesses.
• SEO: Conducting keyword research based on search intent, services, and local market opportunities.
• SEO: Optimizing website content, page titles, meta descriptions, internal links, and site structure.
• SEO: Identifying technical SEO issues and collaborating with our developers to resolve them.
• SEO: Improving Google Business Profile visibility, local listings, and location-specific content.
• SEO: Using Google Search Console, GA4, and SEO tools to monitor performance and prioritize improvements.
• SEO: Connecting organic search performance to qualified inquiries, appointment requests, and other business outcomes.
• AEO: Identifying the questions pet owners ask about services, symptoms, costs, and care options.
• AEO: Developing content briefs and recommendations that address those questions clearly and accurately.
• AEO: Structuring content so search engines and AI tools can understand the practice’s services, expertise, and location.

Requirements

• 5+ years of hands-on experience in SEO and Google Ads, with demonstrated results.
• Current Google Ads Certification.
• Proven experience managing Meta advertising campaigns.
• Strong understanding of local SEO, on-page optimization, and technical SEO fundamentals.
• Working knowledge of AEO and how content is discovered and interpreted by AI-driven search tools with the ability to execute.
• Proficiency with GA4, Google Search Console, Google Ads, Meta Ads Manager, and relevant SEO tools.
• Experience implementing, auditing, and troubleshooting conversion tracking.
• Ability to manage multiple client accounts while maintaining consistent quality.
• Strong communication skills and confidence presenting strategy to clients.
• Ability to work independently, prioritize effectively, and collaborate remotely.

Preferred

• Experience with WordPress, service-based businesses, or multi-location organizations is preferred.
• Design & Creative Skills: A Major Plus (Not Required)

Benefits

• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan