Responsibilities

• Develop, implement, and optimize Google Ad Grant campaigns to increase website traffic and conversions for nonprofit clients.
• Conduct comprehensive keyword research to identify high-impact search terms aligned with organizational goals.
• Manage paid advertising across platforms such as Google Ads, Bing Ads, Facebook Advertising, and Twitter Ads to expand outreach efforts.
• Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and other SEO tools; analyze data to inform ongoing strategy adjustments.
• Coordinate media planning and media buying efforts for SEM campaigns, ensuring effective budget allocation and ROI maximization.
• Perform conversion optimization techniques to improve landing page effectiveness and increase engagement metrics.
• Collaborate with teams on social media management strategies to integrate paid campaigns with organic content efforts.

Requirements

• Proven experience in performance marketing, PPC campaign management, or digital advertising roles for nonprofits and specifically with the Google Ad Grant.
• Strong knowledge of Google Ads (formerly Google AdWords), Bing Ads, Facebook Advertising, and Twitter Ads platforms.
• Familiarity with SEO tools, web analytics (Google Analytics), and SEM strategies for driving online visibility.
• Experience with affiliate marketing, media buying, and media planning is a plus.
• Ability to conduct detailed keyword research and utilize SEO tools for campaign optimization.
• Skilled in budgeting for digital campaigns while maintaining a focus on ROI and conversion metrics.
• Knowledge of Google Tag Manager and DoubleClick for tracking ad performance is desirable.
• Excellent communication skills with the ability to analyze data insights and translate them into actionable marketing strategies. This paid role is perfect for motivated digital marketers eager to make a difference through innovative online advertising strategies while sharpening their skills in a fast-paced environment dedicated to impactful causes.