Responsibilities

• Positioning & messaging: You own the value proposition, messaging hierarchy, and positioning for each product. We tailor these by segment, such as policyholders, fleet operators, renters, hosts, and small businesses.
• Segmentation & personas: You define and maintain the segments and personas that guide our marketing and sales efforts.
• Go-to-market & launches: You direct a repeatable, tiered launch process for new products, features, and market expansions. You quarterback cross-functional GTM efforts.
• Sales, agent & channel enablement: You create battlecards, decks, and training materials. You also manage objection handling for Roamly agents, call centers, and partners, as well as Ride’s B2B and fleet-operator motions.
• Competitive intelligence & win/loss: You track the field, including insurtech and marketplaces. You run win/loss interviews and turn the results into positioning and enablement.
• Pricing & packaging narrative: You partner with Product and Finance on packaging, tiering, and willingness-to-pay. You also craft the story around our pricing.
• Voice of customer & research: You lead a standing research agenda. Through interviews, surveys, and data, you ensure our positioning remains grounded in real customer needs.
• Structured commercial context for AI: You encode segments, personas, and pricing narratives as the structured inputs our AI execution systems consume.
• Ecosystem narrative: You own the cross-sell story. This connects the loops between renter, host, policyholder, and operator to compound value across the portfolio.

Requirements

• You have at least 5–7 years of experience in product marketing or a closely adjacent field, with a track record of material business impact.
• You are AI-fluent. You use AI in your daily work and can translate strategy into the structured inputs and prompts that drive AI execution.
• You demonstrate strong positioning and messaging craft. You can articulate the essence of a product and build a scalable messaging hierarchy.
• You bring a proven track record of taking products and features to market end-to-end.
• You possess hands-on experience with sales, channel, or agent enablement.
• You have sharp skills in competitive analysis and customer research. You are comfortable using data directly without waiting on an analyst.
• You are a strong storyteller who matches the message to the medium and the audience.
• You are an owner. You are biased toward action and push for clarity and delivery.

Nice to have

• Experience across both B2C marketplaces and B2B SaaS. We value exposure to mobility, fintech, or insurtech.
• Comfort with messaging in regulated industries, specifically insurance advertising constraints.
• Familiarity with marketplace network effects or product-led growth.

Benefits

• Competitive Compensation: Base salary range of $100,000 - $135,000 DOE.
• Growth Opportunity: Join a company in its early stages and help build its success from the ground up.
• Equity: Opportunity to earn equity compensation.
• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Vibrant Culture: Catered lunches, happy hours, and team-building events.
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.