Responsibilities

• Content Strategy and System Design - Define and evolve our content strategy across the full customer journey in close partnership with Product Marketing and Demand Generation - Design content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipeline - Personally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scaling - Ensure content supports discoverability, engagement, and content pipeline impact, not just production volume
• AI-Powered Content Systems - Make AI, primarily Jasper, a core engine for content creation and scale - Establish standards for AI-generated content including prompts, templates, tone, guardrails, and quality thresholds - Build and maintain AI-powered content systems that support predictable, high-quality output across campaigns, channels, and markets - Ensure content systems are designed for reuse, modularity, and efficiency across the content pipeline
• Customer Content Systems and Case Study Evolution - Redefine the case study process end to end as a scalable customer content system - Design workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single source - Partner with Product Marketing, Demand Generation, PR, Events, and Digital teams to orchestrate customer-derived content such as case studies, video interviews, webinars, contributed articles, press opportunities, and campaign assets - Establish templates, interview frameworks, consent models, and activation plans to ensure customer content is reusable across the content pipeline
• Content Enablement and Workflow Design - Design and document workflows that shorten the path from campaign conception to launch - Build templatized content formats such as campaign kits, landing pages, emails, nurture tracks, thought leadership assets, and customer content modules that can be reused and adapted - Enable and train marketers across the organization to leverage content systems, templates, and workflows independently
• GEO (Generative Engine Optimization) - Build and own our GEO framework, ensuring content is optimized for AI-driven discovery and generative engines - Partner with Product Marketing, Demand Generation teams, and our digital agency to apply GEO practices consistently across priority content
• Creative Leadership - Lead and develop two designers, ensuring content and design operate within scalable content systems - Partner with external agencies to extend capacity while maintaining consistency and efficiency across the content pipeline

Requirements

• Strong background in B2B content strategy and content creation
• Demonstrated ability to think about and design content as a system
• Hands-on experience using AI tools for content creation and scale, with Jasper strongly preferred
• Strong project management skills with the ability to keep complex content initiatives moving through a defined content pipeline
• Systems thinker who designs workflows, not just assets
• Comfortable enabling others through training, templates, and documentation
• Trusted partner to Product Marketing, Demand Generation, Creative teams, PR, Events, and external agencies

Preferred

• Experience with GEO (Generative Engine Optimization) or modern AI-driven discoverability practices
• Experience using PathFactory or similar content experience platforms
• Prior experience leading designers or managing creative partners

Benefits

• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO
• Vibrant Culture: Catered lunches, happy hours, and team-building events
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure