Manager, Content Marketing

Responsibilities

• Content Planning & Narrative: Manage the editorial calendar within the content strategy set by the VP of Marketing: themes, formats, and cadence by buyer and industry (Personal Services, Commercial & Residential Services, QSR).
• Apply approved messaging and brand voice across web copy, campaigns, sales collateral, and thought leadership. Review contractor and AI-generated content for consistency and buyer relevance.
• Build and maintain quarterly content plans with Growth and Digital Marketing, aligning production with campaign and pipeline priorities.
• Content Production & Editorial Quality: Write and edit thought leadership, research-based content, customer stories, and launch assets; support executive bylines, keynote materials, and presentations.
• Maintain editorial guidelines and brand voice documentation, recommending updates to the VP of Marketing and helping contractors use them consistently.
• Manage briefs, production, review, and publishing. Coordinate contractors and agencies, track deadlines and spending within the approved budget, and escalate trade-offs as needed.
• Maintain the asset library and sales-facing content map so Sales and BDRs can find and use relevant materials.
• Communications & Executive Visibility Support: Support the PR program with announcement drafts, media research, pitch materials, and coordination with the VP of Marketing and PR partner. Escalate sensitive or time-critical media requests.
• Develop content that supports executive visibility: byline drafts, podcast preparation, speaking submissions, and LinkedIn posts, subject to executive and marketing approval.
• Identify company milestones, customer wins, and original data with news potential. Coordinate approved communications projects and track results with the PR partner.

Requirements

• 5+ years in B2B content marketing or a related editorial role, including experience managing an editorial calendar and coordinating cross-functional content projects.
• Strong writing and editing skills, with a portfolio of content you created yourself for business audiences across multiple formats.
• Experience developing communications materials, such as announcements, executive bylines, or speaking content, and coordinating stakeholder reviews.
• Experience using content engagement and campaign results to improve content, with an understanding of how content supports demand generation and pipeline.
• Sound editorial judgment and the ability to apply established messaging, give constructive feedback, and flag content that falls outside the brief.
• Hands-on experience using AI tools to draft and repurpose content, developing effective prompts, and reviewing outputs for factual accuracy, brand voice, and quality. Curiosity about how AI answer engines affect buyer research and content discovery.
• Working familiarity with HubSpot or an equivalent platform, web analytics, and content engagement reporting; comfortable partnering with Marketing Operations on tracking and measurement.
• Strong project management and cross-functional collaboration skills, including coordinating input and approvals from Sales, Customer Success, and Product.

Preferred

• Experience marketing to franchise, multi-unit, or multi-location businesses, and an understanding of franchise development and franchisor economics.
• Experience supporting media relations, executive visibility, association partnerships, or original research programs.
• Experience supporting a repositioning or brand relaunch in a B2B software company.
• Experience producing customer case studies, coordinating references, or developing benchmark research.
• Undergraduate degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.