Digital Content Producer

Responsibilities

• The website • Publish real events every week, on the homepage, What's On and Tonight: name, venue, times, price and ticket link, each one checked against the organizer. • Keep place pages right: hours, prices, tips, photos, booking links and the "last verified" date. If a place closes, it comes down that day. • Turn the crew's new Reels into WTA TV entries and place pages, and keep our bio link current. • Replace stand-in photos with our own footage, or with images the place has approved. • Refresh our weekly picks.
• The newsletters • Write and send our weekly email, the weekend's best picked by the crew, on time every week. • Send drop and giveaway announcements to the right list at the right moment. • Grow the list. Every giveaway entry and Passport sign-up should land on it, and you'll test subject lines and send times to see what works. • Place partner sponsorships in the email, always labeled as paid. • Report opens, clicks and new subscribers each month, with what you'll change next.
• The numbers • Read the site's dashboard every week. Searches that find nothing tell us what to add next. • Watch what our audience saves and shares on Instagram and TikTok, and let it shape what you cover.
• What you won't do: write code or redesign pages (our engineer does that), decide which places we recommend or which partners we work with (David does), or handle member accounts and data.
• A week in the role • Every morning: Past events come off, and tonight's are right before Arizona wakes up. • Monday: Plan the week from the dashboard, the crew's new footage and what people searched for. • Tuesday and Wednesday: Publish events and place updates. Draft the weekly email. • Thursday: The weekly email goes out. • Friday: Last checks on the weekend: everything listed is happening, and every link works.

Requirements

• 1 to 3 years of experience, or a portfolio that shows the same. Journalism, communications, marketing and hospitality backgrounds are all welcome.
• Editorial judgment. You can spot what's worth covering, write in our voice (warm, direct, plain words), and check dates, prices, links and photo permissions before anything goes live.
• Marketing instincts. You can turn a Reel into a listing someone wants to save, write a subject line people open, and use search, traffic and email data to decide what's next.
• AI and web publishing. You give Claude, or a tool like it, clear instructions, catch what it gets wrong, review what changed before you publish, and always check the phone preview.
• Email experience. You've run a newsletter or email program in Klaviyo, Mailchimp, beehiiv or similar: lists, segments, scheduling, at least one automated flow, and reading the results.
• A builder's habit. When a task repeats, you look for a way to have it do itself. Show us one thing you automated, however small.
• Ownership. You've personally kept a website, newsletter or events calendar current. Tell us about one thing you took from idea to live, and what you learned after it went out.
• Honesty. You label paid content, never round a number up, and say so when something isn't verified.

Preferred

• GitHub (pull requests and preview links), or a content system you've run yourself
• Klaviyo specifically, including flows and segments
• Zapier, Make, n8n or similar, plus tracking links and basic spreadsheet formulas
• You've built a custom GPT, a Claude Project or a simple AI agent for real work
• Written Spanish. Arizona is bicultural, and so are we
• You know Arizona, or you'll get to know it fast
• Basic photo editing or HTML
• Some coding. It's a bonus, not a requirement