Revenue Marketing Manager

Responsibilities

• Develop and execute account-based and demand generation programs targeting priority accounts and verticals.
• Build integrated, multi-channel campaigns (digital, email, events, paid/organic) to drive qualified demand.
• Partner with Division CCO and VP Marketing to translate VCP priorities and commercial objectives into clear go-to-market (GTM) plans with defined goals, timelines, and success metrics.
• Collaborate with Division product management and subject matter experts(SMEs) to build GTM plans for new offerings, geographies, and customer segments, including positioning, messaging, channel mix, and success metrics.
• Continuously monitor market trends, customer needs, and competitive positioning to continuously refine strategy.
• Develop and deploy sales tools including competitive battle cards, one-pagers, case studies, ROI tools, and presentations to support the sales team throughout the customer journey and improve win rates.
• Partner with SMEs and engineering teams to translate technical capabilities into customer-facing value propositions.
• Ensure consistent messaging across all customer touchpoints — digital, field, events, and channel.
• Manage campaign execution across owned and paid channels in coordination with Marketing Operations.
• Analyze performance and adjust strategies to maximize conversion rates, lead quality, and overall revenue impact.

Requirements

• 5+ years of experience in B2B marketing with a track record of developing programs that contribute to pipeline and revenue growth
• Direct experience in demand generation, ABM, and sales enablement in an industrial, manufacturing, or field services environment
• Experience with Microsoft Dynamics or similar CRM platforms, including CRM–MAP integration and lead handoff processes
• Hands-on HubSpot experience, including campaign management, lead nurturing workflows, and reporting
• Proven experience leveraging Account Based Marketing (ABM) platforms (e.g., 6sense, Demandbase) to target high-value accounts and drive pipeline growth
• Demonstrated ability to build effective working relationships with sales leaders, general managers, and cross-functional stakeholders
• Strong written communication skills: you can write a crisp value proposition, a tight email sequence, and a compelling one-pager
• Analytical approach to decision-making, with the ability to interpret campaign data and translate findings into actionable recommendations
• Bachelor's degree in Marketing, Business, or related field — or equivalent demonstrated experience

Preferred

• Background in marketing technical or engineered solutions to industrial buyers (e.g., maintenance, reliability, capital projects, energy)
• Experience operating in a multi-division or multi-brand environment

Benefits

• Paid Time Off (PTO)
• 401k Employer Match
• Bonus Incentives
• Extensive Training & Career Development Programs
• Tuition Reimbursement Program
• Medical, Dental and Vision plans
• Employee Assistance Program (EAP)
• And more!