Responsibilities

• Own the Americas marketing pipeline targets, with accountability for marketing-sourced pipeline, marketing contribution, and pipeline performance.
• Develop and execute regional revenue marketing plans aligned with Americas sales priorities, business objectives, and revenue targets.
• Partner closely with Americas Sales leadership to identify pipeline gaps by segment, product, geography, and customer type, and develop focused programs to address them.
• Drive demand generation and pipeline acceleration programs supporting new logo acquisition, cross-sell, upsell, and customer expansion.
• Develop account-based and targeted marketing programs for priority accounts, industries, and strategic opportunities.
• Balance near-term pipeline requirements with programs that build sustainable demand and long-term growth.
• Lead regional and field marketing resources, establishing clear priorities, performance expectations, and accountability.
• Develop and execute regional marketing plans that reflect local market dynamics while aligning to global messaging and campaign priorities.
• Partner with regional Sales leaders on territory planning, account targeting, field events, executive engagement, and sales plays.
• Ensure regional marketing investments are focused on programs with clear business objectives and measurable pipeline impact.

Requirements

• 8–12+ years of progressive B2B marketing experience, with significant experience in revenue marketing, demand generation, and regional or field marketing.
• Proven success owning and delivering measurable marketing pipeline targets within a B2B SaaS or enterprise software organization.
• Demonstrated experience leading regional or field marketing teams and managing integrated campaign execution.
• Strong understanding of enterprise software go-to-market strategies, complex buying cycles, account-based marketing, and sales-led growth.
• Deep analytical skills and experience managing marketing performance against pipeline, conversion, and revenue metrics.
• Strong business and financial acumen, with the ability to make data-driven decisions and optimize marketing investments.
• Experience building productive partnerships with Sales leadership and driving shared accountability for results.
• Proven ability to work effectively across matrixed organizations where digital, product marketing, and operations are managed by separate teams.
• Experience with Salesforce, marketing automation platforms, and marketing performance analytics.
• Strong communication, leadership, organizational, and project management skills.

Preferred

• Experience in workflow automation, intelligent automation, low-code, or related enterprise software categories.
• Experience managing marketing programs across North America and Latin America.
• Experience in global marketing organizations with centralized campaign development and regional activation.
• Experience supporting both direct sales and partner-led go-to-market motions.
• Familiarity with AI-driven marketing, automation, and advanced campaign optimization.

Benefits

• Global Gratitude and Recharge Days
• Flexible, paid time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• Paid parental leave
• Invention/patenting assistance
• Community impact, paid volunteer time, and opportunities
• Intercultural learning and celebration
• Multiple tools through which to learn and grow, and an incredible global community