Responsibilities

• Own and scale digital marketing strategy across search engine marketing, earned and paid social, display, web, retargeting, search engine optimization, email, and account-based marketing targeting high-value healthcare accounts.
• Drive full-funnel campaign execution from awareness to conversion, grounded in B2B healthcare buying cycles and clinician, operational, and compliance buyer personas.
• Build and manage a performance marketing engine across brand awareness, web strategy, search engine optimization, paid channels, and analytics, ensuring every campaign input ties clearly to pipeline and revenue outcomes.
• Own the website end to end, including information architecture, content, landing pages, conversion-rate optimization, search engine optimization, site performance, and roadmap, as well as web development, design resources, and agency partners.
• Lead cross-functional launch campaigns with Product Marketing, aligning messaging, landing pages, and demand channels.
• Continuously analyze and optimize campaigns to improve conversion rates, customer acquisition cost, and return on advertising spend across all digital channels.
• Own the marketing stack, including HubSpot Marketing Hub and CMS, attribution tools, marketing automation, analytics platforms, and website optimization tools.
• Partner with Growth and Content Marketing to align paid and owned channels and improve lead quality.
• Partner with Sales and Revenue Operations on funnel definitions, service-level agreements, and pipeline reporting.
• Own the demand generation, digital, and web budget and report pipeline and revenue impact to the VP of Marketing and company leadership.

Requirements

• Bachelor's degree in marketing, business, analytics, communications, or a related field, or an equivalent combination of education and relevant experience.
• At least 9 years of progressive B2B demand generation, digital marketing, growth marketing, or revenue marketing experience, including at least 3 years leading people, agencies, or a function.
• Demonstrated success building integrated programs that generated qualified pipeline and revenue in a SaaS, technology, or other complex B2B environment.
• Advanced knowledge of paid media, account-based marketing, email, web strategy, conversion-rate optimization, organic search, campaign testing, and lifecycle marketing.
• Strong command of B2B funnel metrics, pipeline forecasting, attribution approaches, customer acquisition cost, return on advertising spend, and budget optimization.
• Hands-on experience with HubSpot or comparable marketing automation and CMS platforms, CRM data, analytics, advertising platforms, and website optimization tools.
• Experience partnering with Sales and Revenue Operations on target accounts, funnel definitions, lead-management expectations, and pipeline reporting.
• Proven team, agency, budget, project, and stakeholder leadership, with the ability to communicate performance and recommendations to executives.

Preferred

• Experience in healthcare technology, home-based care, value-based care, or another regulated industry.
• Experience marketing to multiple healthcare segments, complex buying committees, or enterprise accounts.
• Experience scaling a demand generation or revenue marketing function during a high-growth or transformation stage.
• Relevant certifications in HubSpot, Google Ads, analytics, account-based marketing, or related platforms.