Retail Media Digital Activations Associate | Dermstore

Responsibilities

• Campaign Strategy & Execution
• - Support the planning, execution, and optimization of retail media and influencer marketing campaigns across paid digital channels
• - Partner closely with brand marketing, buying, trading, and performance marketing teams to bring integrated campaigns to life
• - Assist in managing campaign timelines, deliverables, creative approvals, and launch coordination to ensure seamless execution
• - Help drive brand visibility, engagement, and revenue growth through performance-focused digital activation strategies
• Influencer & Paid Media Activations
• - Coordinate influencer campaign execution, including creator communication, content tracking, approvals, and reporting
• - Support paid media activations across key channels with a strong focus on performance, optimization, and audience targeting
• - Collaborate with internal and external stakeholders to ensure campaigns align with brand objectives and retail media priorities
• - Stay informed on emerging digital, social, beauty, and influencer marketing trends to bring fresh, innovative ideas to campaigns

Requirements

• Bachelor’s degree required with 2+ years of marketing experience; agency experience is a plus
• Hands-on experience managing campaigns across key paid media channels, with a strong performance-driven and digitally savvy mindset
• Experience with LiveRamp and clean room environments is a plus
• Strong proficiency in Excel, reporting, and campaign performance analysis, with the ability to translate data into clear, actionable insights and ROI-driven recommendations
• Excellent communication, presentation, and cross-functional collaboration skills, with the ability to thrive in a fast-paced, high-growth environment
• Highly organized, detail-oriented, and proactive, with strong critical thinking, problem-solving, and creative execution abilities
• Passion for beauty, skincare, influencer marketing, and innovative digital strategies

Benefits

• Salary: $80,000 to $85,000
• Hybrid Work Model - NYC; 3 days office/2 days home
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands