Commerce Media Strategist, Retail Media Networks DSP

Responsibilities

• Build, drive, and optimize successful Retail Media Networks marketing campaigns within your specialty and channel (e.g., DSP, Search on Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.
• Foster strong working relationships with top-tier clients through effective communication across virtual, asynchronous, and in-person interactions, aiming for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.
• Develop sophisticated, impactful omnichannel commerce media strategies tailored to each client’s unique goals and challenges, ensuring sustainable achievement of growth, retention, and profitability targets.
• Identify new marketing opportunities and repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms, measured by growth in sales volume and brand visibility.
• Integrate Tinuiti’s product and technology suite into channel activations, focusing on scalability, growth, and efficiency, and measuring success through achievement of key client metrics and channel-specific success.
• Demonstrate fluency in Tinuiti's product app suite through utilizing the tool suite in day-to-day work, answering questions using the app, providing feedback and improvement recommendations, and leveraging the app as a primary method of client communications.
• Analyze cross-channel data and insights to interpret trends and make strategic recommendations, ensuring alignment with clients’ KPIs and the broader commerce media landscape.
• Achieve Same Store Growth targets for clients you manage or support, using data analytics to drive decision-making and optimize campaign performance.
• Maintain expert-level knowledge of relevant commerce media platforms, proactively educating clients and internal colleagues on updates and benefits.
• Maintain annual certifications for relevant commerce media platforms applicable to your book of business, ensuring expertise and compliance.

Requirements

• 5-7 years of experience in commerce media, paid commerce, or senior media planning roles with a proven track record of executing successful campaigns with monthly budgets .
• Experience with commerce media platforms such as Amazon, Walmart, Criteo, etc. preferred.
• Experience with Skai, Analytic Index, Pacvue, and Helium10 preferred.

Preferred

• Experience with commerce media platforms such as Amazon, Walmart, Criteo, etc. preferred.
• Experience with Skai, Analytic Index, Pacvue, and Helium10 preferred.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources