Retail Media & Brand Partnerships Manager - Fashion Marketplace

Responsibilities

• Strategy and commercial ownership
• Own the plan, targets and results for scaling our brand advertising program, including a revenue target covering retail media, off-site advertising and co-marketing, in the US and worldwide
• Own our advertising offer: the retail media proposition (with sign-off from our Commercial Director), our Advertising Terms, and how we present it to brands through marketing packages, decks and webinars
• Manage our relationship with Topsort, our retail media platform, including configuring its rules and settings
• Shape how Wolf & Badger is positioned with brands in the US and worldwide: what brands want, what competitors offer, and where our offer should go next
• Advertiser account management
• Look after a named book of our largest US advertisers and Pro brands: taking brand calls, leading account management and being their main point of contact
• Agree an annual plan and a growing monthly budget with each advertiser, built on the brand's own numbers: what it sells, what our marketing already does for it, and what its own budget would add
• Run regular performance reviews with your largest brands, using data to show what is working and where the next opportunity is, improve campaigns from their results, and keep and grow their budgets month after month
• Campaign planning and delivery

Requirements

• 4+ years of commercial experience selling or managing advertising for brands, ideally at a marketing agency, or at a retail media network, ad platform or ecommerce marketplace
• A proven track record of growing client spend, with the confidence to talk about budgets, return on spend and the numbers behind them
• Strong analytical skills: confident in spreadsheets and reporting tools, working out return on ad spend and building a brand's case for budget from its own data
• Sales experience: you can open a conversation with a founder and take it to an agreed budget
• A clear grasp of how paid media works (sponsored listings, paid social, search, creators) and how to explain it simply to a brand
• A natural relationship builder who earns the trust of founders quickly and handles difficult conversations well
• Motivated by owning a revenue number: you see a growing line, want to multiply it, and want to earn a real share of it
• A sleeves-rolled-up attitude and high agency: you pick up what needs doing, work it out with us, and fix things without waiting to be asked
• Comfortable teaching and presenting: you can turn what works into a simple playbook, and present it to colleagues and brands
• Confident and hands-on with AI tools, and quick to learn new platforms

Preferred

• Experience with a retail media platform such as Topsort, Criteo or Amazon Ads
• Working knowledge of Meta and Google Ads, especially shopping and catalog campaigns
• Experience with HubSpot or another CRM
• Familiarity with data reporting tools such as Looker
• Fashion, beauty or lifestyle experience, brand-side or platform-side
• Experience with co-op or brand-funded marketing programs
• Experience with advertising products or commercial terms
• You've built your own AI automations or workflows, for example with Claude, ChatGPT or n8n

Benefits

• Salary: $70,000-$85,000 base, depending on skills and experience, plus uncapped commission, with on-target earnings of $100,000-$120,000+
• Comprehensive health benefits: medical, dental and vision insurance
• 401(k) with employer match
• Generous time off: paid vacation, sick leave and company holidays, plus paid volunteering leave
• Hybrid working from our SoHo office (3+ days per week onsite)
• Quarterly Wellness Wallet to spend on products or services meaningful to you
• Staff discount across Wolf & Badger, in-store and online
• Career development opportunities in a scale-up international business
• Meaningful work in a positive organization for people and the planet. We are a certified B Corp!