Wolf & Badger | Company Profile, Culture & Jobs

Company overview

Wolf & Badger is the B Corp marketplace to discover the best independent, ethical brands from around the globe. Founded in 2010 by Henry and George – the Graham brothers – Wolf & Badger is now home to over 2,000 of the world’s best fashion and design brands.Our mission is to introduce our stylish customers to limited-edition, sustainable and high-quality products while providing a much-needed platform for independent brands to thrive.

Founded in 2010

London, England, GBR

97 employees (23 in marketing)

www.wolfandbadger.com

77% recommend to a friend

67% positive business outlook

People

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$5.8M

Last raise

Non Equity Assistance, 4 years ago

Funding history

Sep 2021

Non Equity Assistance Wolf & Badger

Apr 2019

Venture Round Wolf & Badger · $5.8M

Audience

Monthly website visitors

2.4M

Month over month+40.6%

Quarter over quarter+37.7%

Top sourceDirect (49.5%)

Ad budget per month$19.0K

Average search rank47.9

Traffic source mix

Direct

49.5%

Search

36%

News

Ethical Marketplace Wolf & Badger Reports Two Consecutive Years of Profitability and Surpasses $100 Million in Annual Sales

Oct 31, 2025 • PA Media

Wolf & Badger: A One-stop Destination for Independent Designers and Artisans

Jul 17, 2024 • Japan Web Review

Raye and Wolf & Badger partner for new food and drink concession

May 7, 2024 • The Grocer

Links

www.wolfandbadger.com

Crunchbase

X (Twitter)

Glassdoor

Wolf & Badger insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2010

Headquarters

London, England

Employees

51-200

8.5% decline last 12mo

Marketing team

23

24% of company

6 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Series A–like · Shrinking 8.5% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-03-29 -> 2025-11-24

Headcount (12 months)

-8.5%

Last funding round

55 months ago

Negative news (120 days)

0

Risk score4/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.4M

Month over month+40.6%

Quarter over quarter+37.7%

Top sourceDirect (49.5%)

Traffic source mix

Direct

49.5%

Search

36%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

54 competitor sites

Search traffic: 37.8K organic clicks / 88.8K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+6,345

Ad budget per month

$19.0K

Average search rank

47.9

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

23

24% of the company • 6 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 23.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.1 / 5

Work-life balance

4.1 / 5

Culture

4.2 / 5

Diversity & inclusion

4 / 5

Recommend to a friend

77%

Positive business outlook

67%

Funding

Shows saved funding data.

Total funding

$5.8M

Last raise

Non Equity Assistance

4 years ago

Funding details

Amount raised

$5.8M

Last round

Non Equity Assistance

Last fundraise

4 years ago

News

Shows saved company news.

Ethical Marketplace Wolf & Badger Reports Two Consecutive Years of Profitability and Surpasses $100 Million in Annual Sales

Oct 31, 2025 • PA Media

Wolf & Badger: A One-stop Destination for Independent Designers and Artisans

Jul 17, 2024 • Japan Web Review

Raye and Wolf & Badger partner for new food and drink concession

May 7, 2024 • The Grocer

Loading insights...

Headcount -8.5% year over year

Social

9.7%

Referral

3.8%

Paid referral

0.8%

LinkedIn followers

Follower count and growth

Total followers

24K

12-mo growth

+12.2%

Monthly growth

+1%

Salaries

Typical salary range

$80,000 – $100,000

/ yr

Median base

$51,000

Median total

$51,000

Median experience

3 years

Submissions

3

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Open positions6 open marketing positions

Head of PR & Partnerships - Ethical Fashion Marketplace

Wolf & Badger

New York City, NY (Hybrid)

$110K/yr - $145K/yrIn-houseFull-timeSenior level

12 days ago

Brand Partnerships Associate / Jr. Account Executive - Fashion Marketplace

Wolf & Badger

New York City, NY (Hybrid)

$55K/yr - $60K/yrIn-houseFull-time

2 weeks ago

Brand Partnerships Associate - Ethical Fashion Ecommerce

Wolf & Badger

London, UK (Hybrid)

In-houseFull-time

5 weeks ago

Brand Partnerships Associate - Ethical Fashion Ecommerce

Wolf & Badger

London, UK (Hybrid)

In-houseFull-time

5 weeks ago

Brand Partnerships Associate - Ethical Fashion Ecommerce

Wolf & Badger

London, UK (Hybrid)

In-houseFull-time

5 weeks ago

Brand Partnerships Associate - Ethical Fashion Ecommerce

Wolf & Badger

London, UK (Hybrid)

In-houseFull-time

4 months ago

Wolf & Badger insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2010

Headquarters

London, England

Employees

51-200

8.5% decline last 12mo

Marketing team

23

24% of company

6 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Series A–like · Shrinking 8.5% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-03-29 -> 2025-11-24

Headcount (12 months)

-8.5%

Last funding round

55 months ago

Negative news (120 days)

0

Risk score4/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.4M

Month over month+40.6%

Quarter over quarter+37.7%

Top sourceDirect (49.5%)

Traffic source mix

Direct

49.5%

Search

36%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

54 competitor sites

Search traffic: 37.8K organic clicks / 88.8K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+6,345

Ad budget per month

$19.0K

Average search rank

47.9

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

23

24% of the company • 6 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 23.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.1 / 5

Work-life balance

4.1 / 5

Culture

4.2 / 5

Diversity & inclusion

4 / 5

Recommend to a friend

77%

Positive business outlook

67%

Funding

Shows saved funding data.

Total funding

$5.8M

Last raise

Non Equity Assistance

4 years ago

Funding details

Amount raised

$5.8M

Last round

Non Equity Assistance

Last fundraise

4 years ago

News

Shows saved company news.

Ethical Marketplace Wolf & Badger Reports Two Consecutive Years of Profitability and Surpasses $100 Million in Annual Sales

Oct 31, 2025 • PA Media

Wolf & Badger: A One-stop Destination for Independent Designers and Artisans

Jul 17, 2024 • Japan Web Review

Raye and Wolf & Badger partner for new food and drink concession

May 7, 2024 • The Grocer

Social

9.7%

Referral

3.8%

Paid referral

0.8%

Total followers

24K

12-mo growth

+12.2%

Monthly growth

+1%