Head of PR & Partnerships - Ethical Fashion Marketplace

Responsibilities

• Lead the PR and communications strategy for Wolf & Badger, focused on the US with a global view across our UK and US markets
• Build relationships with top-tier fashion, lifestyle, business, technology and sustainability media, stylists and tastemakers, and land consistent coverage for Wolf & Badger and the independent designers we champion
• Turn what makes us different into stories: independent designers from around the world, our B Corp standards, physical retail in SoHo and LA, and our work at the frontier of AI-led shopping
• Own the press office end to end, from story development, press materials, samples and credits to celebrity dressing, reputation management and rapid response
• Run one PR and events calendar across New York and London, working hand in hand with our London team
• Own our US creator strategy and manage our ShopMy relationship, choosing the creators we work with and building long-term relationships, while commission rates, tracking, affiliate reporting and any paid amplification of creator content stay with our growth marketing team
• Work with our London content and social teams on the Wolf & Badger Tastemakers program, within our brand voice and creative standards
• Feed the story and creator input into a single brief for our US creative agency, owned by our growth marketing team, so that creator content, UGC and US assets carry one consistent story
• Turn our SoHo store into a stage for the brand, with a program of press, creator, designer and customer events, and build our presence around moments such as New York Fashion Week
• Identify pop-up, concession and retail collaboration opportunities with like-minded retailers and venues, and lead the press, creator and event program around each one, with Brand Partnerships selecting the participating designers

Requirements

• 6+ years in PR and communications, in-house or agency, in fashion, lifestyle, beauty or retail, with experience managing people, agencies or programs end to end
• An established network across US fashion, lifestyle and business media, and a track record of landing top-tier coverage
• Proven experience running creator programs and marketing partnerships, from sourcing through negotiation to results
• Experience planning and delivering events and activations, from intimate press moments to large launches
• A commercial, data-literate mindset: you set clear goals for your work and can show the results
• Confidence representing a business at senior level, and comfort working autonomously across time zones with UK-based leadership
• A genuine passion for independent brands, fashion and sustainability
• Energy, humor and self-awareness, thriving in a feedback-driven, growth-oriented culture

Preferred

• Experience in a scale-up, marketplace or multi-brand retailer
• Experience with ShopMy, LTK or similar creator commerce platforms
• Experience briefing creative, content or PR agencies
• Experience delivering pop-ups, concessions or retail partnerships
• Experience across the UK and US markets
• Familiarity with B Corp or mission-driven businesses

Benefits

• Equity in Wolf & Badger through share options
• Comprehensive health benefits: medical, dental and vision insurance
• 401(k) retirement plan
• Generous time off: paid vacation, sick leave and company holidays, plus paid volunteering leave
• Hybrid working from our SoHo office (3+ days per week onsite)
• Quarterly Wellness Wallet to spend on products or services meaningful to you
• Staff discount across Wolf & Badger, in-store and online
• Career development opportunities in a scale-up international business
• Meaningful work in a positive organization for people and the planet. We are a certified B Corp!