Responsibilities - OWN RETAIL GO-TO-MARKET — FROM LAUNCH TO SHELF TO SELL-THROUGH. - You own retail product launches end-to-end, from commercialization planning to in-market execution, on time and on commercial target - You build the retail go-to-market plan for each launch — timelines, assortment, merchandising support, promo calendar, and retail media — tailored to the account, not copy-pasted - You own point-of-sale execution — planograms, displays, fixtures, packaging-at-shelf, and visual merchandising standards — partnering with Retail Sales and accounts to win the shelf - You run retail media and trade promotion across key accounts — retail media networks, co-op/MDF budgets, and shopper-marketing programs — and you spend against velocity and ROI, not vanity - You track sell-through, velocity, and assortment productivity across key accounts, run post-launch reviews, and feed the learnings straight into the next launch - You spot whitespace, optimize product-market fit by account, and push the assortment moves that grow the channel - You arm the sell-in: crafting the retailer pitch story and the proof that makes buyers and your Retail Sales partners want to bet bigger on Loop at the next line review - You partner across Sales, Creative, Operations, and Product to make sure launches are operationally feasible and commercially impactful, and you call out trade-offs before they cost the launch Requirements - 5+ years in shopper, trade, retail, or channel marketing, ideally taking consumer products to market across national or specialty retail accounts - Deep fluency in retail go-to-market and commercialization, plus the shopper and trade craft that lands it: point-of-sale and merchandising execution, retail media and trade promotion, and assortment by account — you know what wins at shelf and what stalls - A track record of turning consumer insight and market trends into retail go-to-market, retailer pitch stories, and merchandising that actually sells - You read the data: sell-through, velocity, channel performance — and use it to make sharper calls, not to justify the ones you've already made - You're comfortable with change and ambiguity - Strong project management chops: you manage timelines, dependencies, and stakeholders across Sales, Marketing, Product, and Ops without dropping balls - You know when work is ready to ship, and when it can evolve - You want your work to matter, not just exist Benefits - 32 vacation days