Retail Marketing Manager

Responsibilities

• Retail Marketing Strategy & Sales Support
• Partner closely with our Retail team to develop annual and quarterly marketing plans for David’s key retail partners
• Translate national brand campaigns, product launches, and company priorities into retailer-specific programs that support sell-in and sell-through
• Support Retail with the marketing plans, materials, and programs needed for retailer meetings, launches, promotions, and key customer moments
• Help identify opportunities to strengthen how David shows up across in-store, retailer.com, delivery platforms, retail media, and other shopper touchpoints
• Build account-specific plans that reflect retailer priorities while maintaining a consistent and distinctive David brand
• Retail Media & Performance
• Own retail media strategy and investment across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retailer media networks
• Manage campaign budgets, pacing, targeting, and performance in partnership with agencies and internal teams
• Establish clear objectives and measurement frameworks across ROAS, incrementality, new-to-brand acquisition, and retail sales impact

Requirements

• 4+ years of experience in marketing, retail, e-commerce, or a related role, ideally within CPG, food & beverage, or another high-growth consumer business.
• Strong analytical skills and comfort evaluating marketing performance, budgets, media efficiency, and retail sales data
• Ability to move between strategy and execution, from building an annual retailer plan to reviewing campaign performance or solving an execution issue
• Strong project management skills, with the ability to coordinate complex launches and campaigns across multiple internal and external stakeholders
• Strong communication and relationship-building skills, including the ability to work effectively with Sales, Creative, Finance, agencies, and retailer partners
• High sense of ownership and attention to detail, with a willingness to get into the weeds and solve problems directly

Preferred

• Hands-on familiarity with retail media networks such as Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, or similar platforms, or general experience working with major retailers

Benefits

• - 100% covered Health, Vision, Dental Insurance
• - 401(k) with 4% match
• - Additional perks, such as covered gym expenses
• - Substantial and required PTO