Retail Marketing Manager Europe

Responsibilities

• Develop and execute marketing activations and campaigns with retailers and partners across Europe, in both digital and physical channels.
• Own the marketing layer of our partner relationships: in-store presence, shop window concepts, point-of-sale displays, retail campaign mechanics and co-marketing execution.
• Act as the single point of contact for Country Managers and Sales Managers on retail marketing needs: translate market requirements into briefs and ready-to-use toolkits, hand them to the country teams for local rollout, and keep visibility of the pipeline across all markets.
• Brief and manage POS and display design, source and commission suppliers, manage production timelines, and coordinate distribution and stock of retail materials across European markets.
• Localise and adapt global assets where they exist, and develop European solutions where they don't.
• Project manage the European rollout of product launches, working between the European sales organisation and the global brand team so retail and partner execution is ready on time.
• Design the shop staff engagement programme (product knowledge, training formats and incentive thinking) and hand it to the market teams to run with their retail partners.
• Develop community-facing activation formats, such as community runs, where they serve retail and partner objectives.
• Prepare and facilitate the recurring European retail review with the Head of Europe and the Country Managers, where the pipeline is prioritised across markets.
• Work with the retail and events function in the US as a peer, and engage directly with the headquarters teams in China on asset and material requirements.

Requirements

• Experience: 5 years+ in retail marketing, trade marketing or brand activation, ideally in sports, outdoor, consumer electronics or a comparable branded goods environment.
• Education: Bachelor's degree or equivalent professional experience.
• Retail Execution: Proven track record of bringing a brand to life at the point of sale (POS concepts, in-store presence, retail campaigns) with measurable results.
• Production and Sourcing: Hands-on experience briefing design, commissioning suppliers, managing production timelines and getting physical material where it needs to be, on time and on budget.
• Multi-Market Work: Experience working across several time zones, cultures and markets with differing needs, and comfort as the connecting point between commercial stakeholders with varying priorities.
• Launch Management: Experience running the marketing side of product launches across channels and markets.

Preferred

• An additional European language is a plus.

Benefits

• Work in a motivated, international team.
• Build a function from the ground up in the channel with the most room to grow.
• Space for ideas and independent work.
• Flat hierarchy with short decision-making processes.
• 25 days of paid vacation plus standard local holidays.
• COROS products and discounts for family & friends.