Manager, Marketing, Stores

Responsibilities

• Analyze Gen Z consumer behavior and emerging cultural trends to create and implement targeted initiatives that drive store traffic, strengthen brand relevance, and grow Gen Z customer acquisition.
• Collaborate with Global to ensure seasonal campaigns are executed across retail and outlet stores using the toolkit.
• Monitor day-to-day planning and logistics for events, from concept through execution and post-event recap.
• Partner with clientele and store ops to ensure event is supported cross functionally.
• Own relationships and communications with external vendors and partners.
• Monitor timelines, budgets, run-of-show documents, and production schedules (internal and external).
• Coordinate with external vendors, agencies, venues, and production partners to deliver high-quality experiences.
• Lead contract management, invoicing, and budget tracking.
• Partner closely and develop relationships with Global Marketing, Talent, PR, Social, Retail, Visual Merchandising, and Creative teams to ensure integrated execution.
• Support alignment between experiential initiatives and broader brand campaigns.

Requirements

• 5-8 years of experience in brand experiential, events, or integrated marketing (agency or in-house).
• Experience leading/spearheading programs, proving effective communication across channels/partners, efficiency in time management, and drive for results.
• Experience working with a large team, cross-functionally and collaboratively.
• Experience working with external partners in the form of a brand partnership or external agency.
• Strong project management skills with the ability to juggle and lead multiple initiatives at once.
• Experience managing live events, pop-ups, or brand activations from concept to execution.
• Detail-oriented, organized, and proactive with excellent follow-through.
• Strong communication and interpersonal skills; comfortable working cross-functionally.
• Strong presentation skills; comfortable building decks, presenting decks/ideas/concepts in a concise effective way, leading meetings with clear goals.
• Willingness to travel and work nights/weekends as needed for events.

Preferred

• Creative thinker with a solutions-oriented mindset.
• Ability to influence and collaborate across multiple teams and external partners.
• Comfortable in fast-moving, high-expectation, ambiguous environments.
• Motivated, proactive, autonomous.
• Proficiency in Microsoft Office Programs.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance