Senior Specialist Shopper Marketing

Responsibilities

• Supports annual plan development and owns execution of shopper marketing plans for assigned regional retailers, using shopper and retailer insights to reach shoppers across key touchpoints in their shopping journey.
• Coordinates day-to-day agency and vendor workstreams, providing clear briefs, feedback, timelines, and adherence to brand standards to deliver strong campaign execution.
• Builds integrated physical and digital campaign recommendations that ladder to brand objectives and retailer opportunities.
• Tracks campaign performance and summarizes results and learnings for manager and cross-functional review.
• Maintains productive working relationships with agency partners to support campaign execution, optimization, and understanding of evolving retail media capabilities.
• Develops compelling selling tools and presentation materials that help Sales partners win distribution, display, merchandising, and unlock incremental investment opportunities.
• Supports annual budget development by translating brand priorities, growth goals, shopper insights, and retailer opportunities into recommended investment plans.
• Helps ensure investment recommendations are disciplined, objective-based, and informed by performance expectations and available ROI indicators.
• Manages day-to-day budget tracking, forecasting inputs, invoice processing, and reconciliation for working and non-working dollars in partnership with manager, Finance, and agency partners.
• Understands investment changes and helps communicate budget implications, trade-offs, and timing considerations to support informed decision-making.

Requirements

• Bachelor’s degree required, MBA preferred.
• 2+ years minimum experience in Shopper / Customer / Omni / Brand Marketing, preferably within a CPG organization.
• Strong financial acumen and exposure to budgeting systems and reporting tools.
• Proven ability to function effectively within large teams and complex, matrixed organizations.
• Strong attention to detail, bias to action, and follow through.
• Ability to partner with direct manager to review approach, secure buy-in, and proactively elevate risks and considerations.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.