Retail Marketing Specialist

Responsibilities

• Support the Director of Marketing in developing retailer-specific 360° plans across key US and international accounts, aligning brand priorities, retailer calendars, and commercial objectives.
• Independently drive assigned retail marketing initiatives from kickoff through launch and recap, managing stakeholders, dependencies, deadlines, deliverables, and proactive follow-up.
• Coordinate retailer paid media across onsite, offsite, search, and paid social channels, managing briefs, creative development, asset approvals, retailer submissions, launch timelines, and performance reporting.
• Partner with the Director of Marketing and VP of Marketing Strategy to develop clear campaign briefs defining objectives, target audiences, messaging, deliverables, specifications, and owners.
• Collaborate with Creative, Brand, Social, Influencer, Sales, and E-commerce teams to deliver cohesive retailer-led and brand-led activations across digital and physical touchpoints.
• Own the accuracy and timely upkeep of global retail marketing calendars, campaign trackers, launch schedules, and retailer deliverable lists; flag gaps, risks, and changing priorities early.
• Develop polished, executive-ready retailer presentations, GTM and seasonal plans, campaign proposals, one-pagers, and recaps that translate marketing priorities and business insights into compelling storytelling.
• Coordinate day-to-day communication with retailer marketing partners, including meetings, agendas, retailer-facing materials, recaps, action items, and follow-through; support account-specific priorities for partners such as Ulta Beauty, Sephora, and Target.
• Brief, route, and track retailer-specific creative assets for digital, paid media, and in-store placements, ensuring accuracy, brand alignment, and compliance with retailer specifications.
• Support budget tracking and reporting by maintaining accurate spend records, monitoring planned versus actual spend, and proactively flagging any discrepancies or potential risks.

Requirements

• 3–5 years of progressive experience in retail, trade, or omnichannel marketing within the beauty industry.
• Demonstrated experience supporting major national beauty and/or mass retail accounts; familiarity with retailers such as Ulta Beauty, Sephora, or Target strongly preferred.
• Working knowledge of retailer marketing ecosystems, promotional calendars, retail media opportunities, and in-store and digital activation strategies.
• Experience executing integrated retailer campaigns across paid media, digital, social, and brick-and-mortar channels (UBM, SMN, Roundel).
• Proven ability to independently manage multiple projects, cross-functional deliverables, and competing deadlines with accuracy and accountability.
• Strong quantitative and analytical skills, including comfort working with retail sales metrics, campaign KPIs, budget trackers, and spend reconciliation.
• Advanced PowerPoint skills and strong Excel proficiency; ability to create executive-ready presentations, briefs, and performance recaps. Experience with Asana, Wrike, Basecamp, or similar project management tools preferred.
• Excellent written and verbal communication, presentation, and stakeholder management skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent professional experience.
• Ability to thrive in a fast-paced, entrepreneurial environment with a hands-on, solutions-led approach.