Account Director, Shopper Marketing - Walmart & Walmart Connect

Responsibilities

• Directly manage all aspects of high-level projects with the client and serve as the primary point of contact and strategic advisor for the client while collaborating with senior leadership to establish and expand a broader client partnership.
• Independently plan and drive projects from brief to execution with the internal team and client, properly translating and communicating key information while managing team workflow/deadlines and demonstrating category and brand expertise.
• Provide strategic support to executive account leadership in the development and implementation of bold, innovative strategic omnichannel marketing and media plans (including brand, shopper, and retail media) that meet or exceed client objectives and drive tangible business results with an emphasis of engagement within Walmart and Walmart Connect channels.
• Provide guidance and feedback to internal team during development of creative briefs, advise on strategic impact of proposed and in-process creative, oversee the execution of brand ideas from initial concept through final measurement, and QC final deliverables to ensure alignment with brand and business objectives.
• Manage client expectations to ensure alignment and clarity in all work processes, details, and deliverables, proactively anticipating and resolving potential issues.
• Support and assist in the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results.
• Manage project scopes, define project resource requirements, review and manage project timelines and budgets, proactively identify and resolve potential issues and blockers for delivery, gain executive and client support for proposed strategies and deliverables, and continuously work to improve, optimize, and identify efficiencies within the delivery process.
• Consistently and regularly meet and follow-up with client executives, capability leads, and delivery partners, owning and driving the tone and direction of those conversations while presenting, defending, and iterating on ideas as needed.
• Work with executive account leadership to identify and pursue new business and internal cross-agency collaboration opportunities as well as additional revenue streams within existing clients.
• Partner closely with cross-functional counterparts (including creative, strategy, and media) both internally and across the broader IAT to demonstrate ownership of the work and investment in the success of the team.

Requirements

• 10+ years of progressively-responsible professional experience managing large, complex accounts and client relationships in an advertising agency, consultancy, or holding company environment.
• Bachelor’s degree in advertising, marketing, or related field; Master’s degree preferred. Equivalent experience may be substituted.
• Prior experience developing and executing CPG shopper and retail marketing campaigns with specific expertise in the Walmart and Walmart Connect ecosystems.
• Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
• Extensive knowledge of retail media and integrated commerce including key retail media networks and third-party commerce media partners.
• Highly collaborative approach to teamwork and problem-solving.
• Strong executive presence with a dynamic personality and the ability to effectively engage and influence a variety of audiences, including senior client leaders.
• A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
• Deep experience building trust, collaboration, and partnership with large, complex clients and cross-functional teams.
• Sound decision-making ability rooted in agency, client, and industry knowledge.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances