Retail Go-To-Market Manager

Responsibilities

• Own end-to-end product launch execution across North American retail partners.
• Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans.
• Partner with sales teams and retail buyers to support new item introductions and category growth.
• Work with international teams to ensure successful execution.
• Support business growth across retail and online channels.
• Collaborate with merchandising, marketing, and category teams.
• Execute product launches, promotions, retail media programs, seasonal campaigns, and in-store initiatives.
• Build strong retailer relationships.
• Optimize retailer product pages to maximize conversion.
• Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning.

Requirements

• Bachelor’s degree in Business, Marketing, Product Management, or related field.
• 3–7 years experience in:
• Retail account management
• Channel marketing
• Retail marketing
• Category management
• Go-to-market management
• Consumer electronics
• Experience with Best Buy, Amazon, Walmart, Costco, Target, Home Depot, or other national retailers strongly preferred.

Preferred

• Understanding of retail launches, promotions, retail media, digital shelf, merchandising, and sell-through.
• Strong analytical ability.
• Excel, Power BI, Tableau, or retailer analytics experience preferred.
• Strong project management and communication skills.