Retail Go-To-Market Manager

Torrance, CA (On-site)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own and coordinate end-to-end product launches and retailer programs across North America, aligning cross-functional teams to drive growth in retail and online channels.

  • Lead cross-functional launch execution, timelines, content readiness, and promotional plans.
  • Strengthen retailer relationships and optimize product pages and positioning.

Job Description

Responsibilities

  • Own end-to-end product launch execution across North American retail partners.
  • Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans.
  • Partner with sales teams and retail buyers to support new item introductions and category growth.
  • Work with international teams to ensure successful execution.
  • Support business growth across retail and online channels.
  • Collaborate with merchandising, marketing, and category teams.
  • Execute product launches, promotions, retail media programs, seasonal campaigns, and in-store initiatives.
  • Build strong retailer relationships.
  • Optimize retailer product pages to maximize conversion.
  • Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning.

Requirements

  • Bachelor’s degree in Business, Marketing, Product Management, or related field.
  • 3–7 years experience in:
  • Retail account management
  • Channel marketing
  • Retail marketing
  • Category management
  • Go-to-market management
  • Consumer electronics
  • Experience with Best Buy, Amazon, Walmart, Costco, Target, Home Depot, or other national retailers strongly preferred.

Preferred

  • Understanding of retail launches, promotions, retail media, digital shelf, merchandising, and sell-through.
  • Strong analytical ability.
  • Excel, Power BI, Tableau, or retailer analytics experience preferred.
  • Strong project management and communication skills.
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Reolink

At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most.Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth.Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth.Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.

Founded in 2009
Wilmington, Delaware, USA
166 employees (39 in marketing)

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

See all Reolink salaries

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Retail Go-To-Market Manager

Reolink · Torrance, CA · On-site